Tag: Report
Singapore – Omnicom Media has unveiled a new strategic framework designed to help marketers navigate an increasingly fragmented media landscape and improve advertising effectiveness by creating more relevant, adaptive, and contextually connected brand experiences. Called ‘Connected Content’, the framework...
Singapore — Artificial intelligence (AI) is becoming a key part of travel planning across Asia Pacific, with almost half of travellers now using AI to research destinations, discover experiences and make more informed travel decisions, according to Visa’s latest Global Travel Intentions study. According...
![[Report] Singapore marketers generic campaigns Salesforce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Singapore-marketers-generic-campaigns-Salesforce.jpg)
Singapore – Despite rising customer expectations for personalised and conversational experiences, the vast majority of Singapore marketers admit they are still relying on generic campaigns, with fragmented data emerging as the biggest roadblock to meaningful engagement. According to Salesforce’s...
Kuala Lumpur, Malaysia — Malaysia’s wellness market is expanding rapidly, but many brands may be missing the mark as consumers become more intentional about their health and wellbeing choices, according to a wellness research of UM Malaysia, in conjunction with the Global Wellness Day on 13 June. ...
![[Report] Inside Digital & eCommerce 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Inside-Digital-eCommerce-2026.png)
Australia – Australian retailers are accelerating investments in AI, personalisation and retail media, but many still lack the customer data foundations needed to turn those ambitions into real-time customer experiences, according to new research. The Inside Digital & eCommerce 2026 report from Arktic...
![[Report] Singapore employers face tech hiring crunch](https://marketech-apac.com/wp-content/uploads/2026/05/Report-Singapore-employers-face-tech-hiring-crunch.jpg)
Singapore – A staggering 95% of employers in the city-state continue to face challenges filling technical roles, even as the broader global hiring panic shows signs of cooling. The latest report from the General Assembly (GA), part of LHH, the professional talent solutions arm of The Adecco Group, reveals...
![[Report] HubSpot x AI Adoption](https://marketech-apac.com/wp-content/uploads/2026/04/Report-HubSpot-x-AI-Adoption.jpg)
Singapore – A sharp gap in Singapore’s artificial intelligence journey, with widespread adoption failing to translate into advanced usage, has been revealed in HubSpot’s latest study. Surveying more than 700 business leaders, 64% said they are already using AI consistently across daily workflows. Yet...
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
Hong Kong – After a year of AI-generated content flooding digital spaces, audiences are developing a sharper radar for what’s synthetic and what’s real, pushing back against automation in favour of “Proof of Human”, according to a new report by Backslash, the cultural intelligence unit serving...
Singapore – Despite global economic uncertainty, travellers remain committed to spending on travel, with Asia Pacific consumers 50% more likely than those in Europe and the US to increase their budgets in 2026, according to a Klook report. The report highlights strong international travel intent, rising...
