China – PHD China has promoted Cynthia Zhang to CEO of China, where she will lead business development, client leadership, and operations as the agency strengthens its integrated capabilities across data, technology, commerce, and content.
Previously serving as the agency’s Chief Operating Officer, Cynthia brings more than 20 years of experience in media and marketing, with expertise across brand strategy, organisational management, and business growth.
Cynthia joined PHD in 2021 as Managing Director and has since overseen initiatives focused on strengthening client partnerships, expanding the agency’s business offerings, and improving cross-functional collaboration. She has also worked closely with brands across multiple sectors as PHD China expanded its market presence.
“PHD China is driving the next phase of evolution for clients by harnessing our connected capabilities across data, technology, strategy, and content to solve their most critical business challenges,” Cynthia said. “We look forward to continuing to help brands outthink, outpace, and outgrow the competitive landscape and build sustainable growth.”
Her appointment follows a period of business growth for PHD China, supported by Omni, Omnicom Media Group’s data and intelligence platform.
Commenting on the appointment, Joey Zhao, Chief Operating Officer at Omnicom Media China, said, “Cynthia is an exceptional leader with strong commercial acumen who has consistently driven client growth, strengthened business collaboration, and built high-performing teams.”
He added, “As China’s media landscape becomes increasingly integrated and AI-powered, we are confident that Cynthia’s leadership will accelerate PHD China’s data and technology capabilities, grow the agency’s talent pool, and unlock the next phase of growth for our clients.”
