Hong Kong – CultureSync Media has announced a strategic partnership with Index Exchange, becoming the first independent agency in Hong Kong and Southeast Asia to join and activate campaigns through Index Marketplaces.
The collaboration gives CultureSync Media and its clients direct access to premium publisher inventory within the Index Exchange ecosystem. By operating within the marketplace, the agency aims to reduce intermediaries and media inefficiencies while strengthening its programmatic capabilities across the region.
According to the company, the partnership is designed to expand access to curated, high-quality supply and enable richer data signals to support more efficient programmatic buying. CultureSync Media will integrate its audience strategy and planning expertise into the Index Marketplaces environment, with a focus on improving inventory and data curation. The goal is to ensure that a larger share of advertising spend is directed toward viewable impressions, while maintaining the scale required for both brand-building and performance campaigns.
The partnership also provides access to advanced data signals and measurement tools. Combined with CultureSync Media’s planning, analytics, and testing frameworks, these capabilities are intended to support optimisation, audience targeting, and insights into user behaviour and intent.
In addition, the collaboration enables CultureSync Media to create bespoke packages via Deal IDs tailored to client objectives, ad formats, and brand-safety requirements. The agency said these curated environments will draw on its cross-market learnings and data models to give advertisers greater control over ad placements, enhance brand suitability, and support return on investment and accountability.
Timmy Bankole, CEO of CultureSync Media, commented, “We are incredibly excited about this partnership with Index Exchange. At CultureSync, we believe deeply in innovation and in building smarter, more transparent paths to media for our clients. Working together, we’re combining Index’s world-class infrastructure with our strategic and data-led approach to deliver cleaner supply, richer insights, and stronger performance for brands in Hong Kong, Southeast Asia and across global markets. Our mission is to help our clients achieve marketing excellence, and this collaboration is a major step forward in that journey.”
Meanwhile, Janette Higginson, VP, buyer development APAC at Index Exchange, said, “CultureSync shares our belief that quality, transparency, and efficiency are essential to modern programmatic buying. This partnership strengthens how brands can access premium supply and actionable insights, while improving efficiency and performance. We’re excited to build together across Hong Kong, Southeast Asia, and beyond.”
CultureSync Media said it will continue developing curated marketplaces and data-driven programmatic solutions as part of the partnership, contributing to the ongoing evolution of the Index marketplace across Hong Kong, Southeast Asia, and global markets.
