Tag: audience targeting

CultureSync Media partners with Index Exchange to enhance supply curation, data-driven buying

Posted on February 11, 2026

by Teddy Cambosa

By operating within the marketplace, the agency aims to reduce intermediaries and media inefficiencies while strengthening its programmatic capabilities across the region.

nielsen pubmatic sell side partnership ANZ

Nielsen names PubMatic as exclusive sell-side partner for audience targeting in ANZ

Posted on October 7, 2025

by Aliza Carmona

Australia – Nielsen has partnered exclusively with sell-side advertising technology company PubMatic to introduce its audience segments to advertisers and agencies in Australia and New Zealand for the first time. Under the partnership, more than 10,000 Nielsen audience segments will now be available...