Tag: Index Exchange

Singapore – Global adtech Index Exchange has announced its plans to expand its presence in Singapore. To mark this endeavor, the company has appointed Yogesh Sehgal as its platform partnerships director for APAC to be its first employee in Singapore. This comes after the unveiling of Index’s newly-built exchange late last year, signalling company growth and further commitment to servicing the needs of its customers. 

Through his new role, Sehgal will be tasked with expanding the company’s demand footprint across the region, and strengthening regional DSP partnerships to drive the company closer to its mission of accelerating the ad technology evolution globally

He joins Index with extensive experience and understanding of the diverse Asian landscape, with 14 years of digital advertising experience driving revenue, strategic partnerships and regional strategy across connected TV (CTV) publishers, platforms, and ad tech companies. 

Speaking about his appointment, Sehgal said, “Index’s expansion into the market comes at a unique time with the demise of the cookie drawing closer, privacy regulation ramping up, and omnichannel demand continuing to rise in the region. I’m looking forward to joining Index as they double down on their investment efforts, and work on addressable solutions that make it easier for marketers, agencies, and DSPs to transact across all channels and formats.”

Meanwhile, Adele Wieser, regional managing director for APAC at Index Exchange, commented, “Index Exchange is dedicated to helping the market respond to these challenges by working with the regional ecosystem. Our aim is to introduce standards that improve transparency, and secure the supply chain to support, and cater to individual market needs.”

She added, “Having an industry veteran like Yogesh lead efforts across the region will further cement our commitment to strategically and efficiently connecting local marketers, agencies, and DSPs with local media owners.”

Toronto, Canada – Global advertising marketplace Index Exchange has announced a brand refresh, revealing a new logo as well as significant updates to its visual identity. The company said the changes signify a new direction for Index, repositioning the company as an efficient omnichannel exchange. 

Together, the updated logo and visual brand communicate the idea of growing collectively with the industry, with a mission of accelerating the ad technology evolution towards total market efficiency, and further connecting media owners and buyers in a seamless fashion. 

“Throughout our company’s history, we’ve consistently led change and embraced the ability to pivot towards what’s next, leading our industry in delivering transparency, safety, and control to our customers. This evolution of our company will bring those same efforts to additional channels and formats, and our updated exchange and brand are reflections of this next step in our story,” said Lori Goode, chief marketing officer at Index Exchange.

Part of the brand refresh as well is a restructuring of the company’s entire exchange architecture, debuting a modern, scalable exchange that provides increased efficiency for the company’s customers, as well as an ability to scale and innovate in new channels and formats. 

Layered within the platform is a newly rebuilt predictive intelligence engine, enabling Index to better align supply with the right demand and minimize wasted volume to benefit media owners, buyers, and DSPs. The modernized exchange will also allow Index to accelerate the development of omnichannel solutions for its media owner and buyer customers. 

“Our transformed exchange architecture is a critical step in accelerating the industry, especially as we prepare for a world without third-party cookies and accelerate into new channels and formats. The stakes have never been higher, and we remain committed to helping our customers not only embrace, but lead change for the long-term as we navigate the continued evolution of our industry,” said Andrew Casale, president and CEO at Index Exchange.

The updated exchange will allow the company to deploy features for Index’s customers faster than ever before and seamlessly handle the billions of transactions the exchange processes daily. Layered within the platform is a rebuilt predictive intelligence engine, enabling Index to better align supply with the right demand and minimize wasted volume to benefit media owners, buyers, and DSPs. The modernized exchange will also allow Index to accelerate the development of omnichannel solutions for its media owner and buyer customers. 

Index Exchange’s presence in the Asia-Pacific include Tokyo, Japan and Sydney, Australia.

New York, United States – Index Exchange, the global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time, has just announced the appointment of Wade Ware, former vice president of professional services at digital advertising company MediaMath, to assume its first-of-its-kind global role of vice president of technical solutions.

The global role aims to emphasize Index’s commitment to strategically connect media owners and media buyers, as well as better aligning internal and technical teams for a customer-first approach.

As part of his new role, Ware will be leading a global team focused on delivering world-class technology solutions to Index’s customers, working closely with publishers, app developers, and CTV publishers and platforms, as well as agencies, and brand marketers to understand their business challenges and objectives. His new team will also be managing efforts to ensure fast, effective, and correct technical integrations, making it easier and more efficient for buyers to transact across all channels and formats.

Ware brings over 15 years of digital advertising experience. Aside from his previous role at MediaMath, he has also held technical services roles at Yahoo, AppNexus, and Conversant. 

Commenting on his appointment, Ware said that he is looking forward to joining the team and finding the most strategic approach for complex scenarios while working with the rest of the business to deliver on our customer’s needs.

“Index has consistently led the industry when it comes to their buy and sell-side relationships, and much of that can be attributed to their technical prowess,” said Ware.

Meanwhile, Jessica Breslav, Index’s chief customer officer, shared that as Index continues to accelerate growth on a global scale, the top priority remains to deliver best-in-class solutions to the customers and partners.

“Wade’s extensive industry experience will be absolutely critical in our continued quest to provide and share technical expertise, solutions consulting, and operational support with both media owners and media buyers,” said Breslav.

Index Exchange said that the announcement also signifies continued company growth and global expansion, coming nearly a year after the joining of Jessica Breslav as chief customer officer and Lori Goode as chief marketing officer.