Kuala Lumpur, Malaysia – Dentsu Malaysia has been appointed by Coway Malaysia to handle creative development for selected key product campaigns, following a competitive pitch process.
Under the partnership, dentsu Malaysia will be responsible for leading creative work on selected campaigns, with a focus on creative storytelling and execution for new product launches and brand activations across multiple platforms in Malaysia.
Janice Tan, group manager of marketing at Coway Malaysia, said, “Dentsu Malaysia’s impactful and eye-catching creative work, together with the agency’s ability to deliver fresh and engaging ideas, stood out strongly to us. Dentsu’s ideas didn’t just stand out, they connected. Each concept reflected both creativity and care, showing a deep understanding of what moves our audience. We’re excited to see what we can achieve together in bringing these campaigns to life.”
Haris Ismail, general manager of Dentsu Malaysia, said, “We’re proud to partner with Coway, a brand that continues to raise the bar for what healthy living means in Malaysia. Beyond a creative mandate, this partnership is an opportunity to shape conversations around wellness, innovation, and care, values that both our teams share. This appointment reflects the trust in our people, our ideas, and our shared ambition to connect with Malaysians through stories that inspire healthier, more fulfilling living.”
The appointment adds to dentsu Malaysia’s client portfolio and reflects the agency’s ongoing efforts to position itself as a partner for brands seeking integrated and insight-driven creative solutions in the Malaysian market.
