Marketing Featured Southeast Asia

Russell Reed named managing director of UPS Philippines

Manila, Philippines — The global package delivery company UPS has appointed Russell Reed as managing director of UPS Philippines.

Reed holds an extensive understanding and knowledge of the company having spent 29-year in UPS. He brings a wealth of global and cross-functional experience to the role which will see him spearhead the company’s efforts to boost cross-border growth opportunities for small and medium-sized businesses (SMBs) in the Philippines.

Reed, who will also continue his current role as managing director of UPS Thailand, began his journey with UPS in the United States in 1993 and has since gone on to accumulate almost three decades of global experience spanning strategic planning, supply chain management, new product development and launches, international marketing, sales enablement, strategic partnerships, and operations management in both developed and emerging markets.

He is distinguished at UPS for creating and managing high-performance teams across diverse cultures and countries and is passionate about mentoring and cultivating the company’s future leaders. Initiatives driven by his teams are focused on devising go-to-market strategies that meet the ever-evolving needs of UPS’s customers in a rapidly changing Asia.

On his appointment, Reeds shared, “I am very excited to lead the UPS team in the Philippines, a country which has played a key role in our Asia Pacific strategy for over 30 years, and which will continue to do so as we all look towards life beyond the pandemic.”

Reeds added, “For SMBs in particular, we know it has been a difficult couple of years, but by combining existing and upcoming international trade opportunities with UPS’s unrivalled logistics expertise, network, knowledge and customs brokerage experience, we’re here to give businesses in the Philippines all the support they need to achieve their global growth ambitions.”

Meanwhile, Michelle Ho, regional president of UPS APAC, said, “Reed is an experienced leader with a solid track record of elevating UPS’s business and operations across the region, and I am confident that the depth and breadth of his expertise will continue to drive sustainable growth opportunities and deliver a world-class logistics experience for our customers in the Philippines and across the region.”

Platforms Featured Southeast Asia

UPS integrates GCash as new payment gateway for PH users

Manila, Philippines – Global package delivery company UPS has announced that local electronic wallet GCash has been now integrated into their services, where any shipper or recipient in the Philippines can now instantly and securely pay for UPS’s logistics services, and settle any outstanding shipment-related charges, at any time, using GCash’s digital payment app on their mobile phones.

Grace Gavilan, finance manager at UPS in the Philippines, said, “Being able to leverage GCash’s leading mobile payments technology enhances how our customers do business with us in several ways, including improved customer experience, payment convenience, and even minimising package delays in the event shipments are held at customs due to outstanding duties and taxes.”

She added, “Small businesses form the backbone of our economy, and as the Philippines pivots towards becoming a digitalized and cash-lite economy, their active participation is crucial or they risk getting left behind. We’re confident this enhancement opens more doors for Filipino small businesses to be part of an inclusive financial ecosystem, and addresses their needs for a smarter, more digital-first approach to logistics and international trade.”

Meanwhile, Luigi Reyes, vice president for enterprise at GCash, commented, “Our company’s fintech service is built on the premise of enabling a digital ecosystem to help every Filipino. We are delighted to team up with UPS as this moves us closer to our goal of accelerating financial inclusion in our society – across government, businesses and consumers – via our financial services platform.”

The latest integration is part of UPS’ latest initiatives aimed at enabling a global smart, technology-enabled logistics network, including new shipping technologies like My Choice for Business which provides shippers with greater flexibility and visibility of their inbound and outbound shipments.

Marketing Featured APAC

Comms agency Zeno Group bags UPS account anew for APAC comms

Singapore – Global communications agency Zeno Group has acquired anew the account of partnership with global logistics company UPS to be its communication agency in the Asia Pacific following a recently concluded competitive pitch.

Zeno Group has been UPS’ communications agency of record in APAC since 2019. The extended remit encompasses ten key markets including mainland China, Japan, and South Korea, as well as Taiwan, Hong Kong and Southeast Asia, and will be led by Zeno’s regional hub team in Singapore. 

Part of the communications Zeno Group has to put focus on its new project is how the media spotlight is focusing on logistics in delivering much-needed vaccines globally. In addition, logistic companies like UPS play a vital role in keeping goods moving internationally for large and small businesses alike, significant to keeping business active in the midst of the pandemic.

“We are excited to work with Zeno to cement UPS’s status as a global logistics provider moving our world forward by delivering what matters. By tapping into Zeno’s data analytics-driven approach and team of experienced content strategists, together we will tell the unique stories of UPS’s people, customers and partners,” said Kara Ross, president of international communications for digital and executive affairs at UPS.

For David Lian, managing director of growth and innovation at Zeno Group in Asia, their recent project aligns with Zeno Group’s mission of putting stories at the center of communications, supported by data-driven insights and told in a variety of formats.

“Our approach for UPS was designed with this in mind, with Zeno offices and our network of Zeno+ partner agencies in the region providing on-the-ground story-mining support to UPS’s own teams. The other key piece in the puzzle is measurement, with Zeno’s regional data team able to work directly with UPS’s media monitoring partner to provide meaningful analysis of UPS and market coverage,” Lian stated.