Singapore – Coca-Cola is set to launch its ‘Foodmarks’ campaign in Singapore as part of the ‘Coca-Cola Food Fest Zone’ at GastroBeats 2025. As a major sponsor of the food and music festival, Coca-Cola has designed interactive experiences for customers and curated beverage and dish matches with local vendors.
Celebrating the diversity of Singaporean cuisine, the Coca-Cola Foodmarks campaign spotlights culinary experiences shaping remarkable moments. Making its debut at GastroBeats, it invites participants to share their moments with their meals and ice-cold Coca-Cola.
A lineup of activities awaits festivalgoers at the Food Fest Zone, including interactive games and photo opportunities. They can customise Coca-Cola cans through the ‘Share a Coke’ booth, share their favourite food spots at the Foodmarks Digimap, and participate in games like the ‘Food Match’ and ‘Coke Cover Up.’
Coca-Cola is also encouraging eco-friendly habits through the ‘Recycle Me’ game, where players can gain points by placing the correct items in the recycling bin within the time limit.
The Coca-Cola Food Fest Zone runs from May 29 to June 22 at Bayfront Event Space.
Fazrina Shreen, brand manager at Coca-Cola Singapore, said, “We’re excited to return to GastroBeats – a festival that truly captures the universal language of great food, good vibes, and shared experiences. For over 80 years, Coca-Cola has been a cherished part of Singapore’s dining tables.”
Shreen added, “This year, we are proud to launch our Coca-Cola Foodmarks campaign here, celebrating the unique local food moments that make our dining scene so extraordinary. We invite everyone to join us at GastroBeats to celebrate and enjoy good food, fantastic company, and, of course, an ice-cold Coca-Cola!”
