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CNN, NGK Insulators launch global campaign on innovation for sustainability

by Sharona Nicole Semilla

-

January 9, 2026

Singapore — CNN International Commercial (CNNIC) and NGK Insulators, LTD. (NGK) have launched a cross-platform campaign showcasing technological innovation driving a sustainable future.

NGK is the exclusive sponsor of Innovate, a 30-minute special airing on CNN International in January 2026. 

The programme explores the stories behind business ideas, technological developments, and entrepreneurial breakthroughs reshaping the world. 

Digital content will further highlight entrepreneurs, business leaders, and innovators advancing sustainability.

Cathy Ibal, senior vice president of CNN International Commercial, said, “We are thrilled to continue our long-standing partnership with NGK, a company that embodies the spirit of innovation and dedication to solving global challenges.”

Ibal added, “Through CNN’s compelling storytelling and deep audience engagement, we are confident that this cross-platform campaign will inspire global audiences with stories of innovative thinkers who are helping to shape a smarter and more sustainable future.”

Shigeru Kobayashi, president of NGK Insulators, LTD., further added, “NGK Insulators will change its name to ‘NGK Corporation’ in April 2026 to accelerate the transformation of our business structure and advance our vision of becoming a company that contributes to carbon neutrality and a digital society through our unique ceramic technologies.”

Commenting on the partnership, Kobayashi stressed, “Our partnership with CNN on Innovate, a program that spotlights forward-looking challenges and innovations, aligns perfectly with our commitment to pursue new opportunities and continue evolving as an organization. We are delighted that this collaboration will help further reinforce our pursuit of innovation.”

The campaign includes commercial production by CNNIC’s Create studio, featuring branded videos and articles on ceramic technologies, as well as films with Kobayashi discussing NGK’s vision for carbon neutrality by 2050 and the potential of ceramics in energy.

Related Tags Partnership CNN CNN International Commercial NGK Insulators Cathy Ibal Shigeru Kobayashi Global campaign Media
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