Tag: CNN

Singapore – Around 9 in 10 of brand marketers globally or around 90% are planning a brand campaign over the next 12 months, noting that brand-building ensures lasting brand value and long-term growth. This is according to the latest data from CNN International Commercial (CNNIC), along with data and insights consultancy MTM.

The data notes that around 78% of marketers say “improving brand awareness and reputation” is their top marketing goal this year. Moreover, around 65% of brands often rely on an ‘always-on’ advertising to strengthen brand equity and achieve long-term growth.

In terms of what campaigns reign more,purpose-driven and storytelling campaigns take center stage, with 81% of marketers plan to incorporate community building and environmental, social, and governance (ESG) themes into their marketing efforts.

Moreover, the data highlights that news providers are still vital with 91% of marketers agreeing that news providers are essential for brand building, with 83% indicating that advertising during major world events or breaking news doesn’t harm their brand image.

Jo Tenzer, director of audience insight at CNNIC, said, “Marketers often hold one of the most innovative and challenging roles in business today and this study navigates some of the complexities of the industry. The findings from this study reveal that brand-building is recognized as an essential long-term goal for companies worldwide, with leaders increasingly aware of the need to embrace continuous, purpose-driven storytelling that genuinely engages consumers. It’s also clear that international news providers continue to play a crucial role in building trust and credibility for brands in today’s information-saturated landscape.”

Hong Kong – CNN and Hyundai Motor have teamed up on a cross-platform campaign dedicated to showcasing inspiring success stories from around the world. This campaign will offer a dynamic blend of advertising, branded content, and sponsorship solutions, bringing Hyundai Motor’s brand vision of ‘Progress for Humanity’ and its entrepreneurial spirit of innovation to life through stories that will engage and inspire CNN global audiences.

The campaign’s branded content component includes two films produced by CNNIC’s global brand studio Create that aims at enhancing awareness of Hyundai Motor’s ongoing support and presence in the world of sports. 

The first film features Laura Enever, an Australian professional surfer, Guinness World Record holder, and Hyundai brand ambassador, who is actively raising awareness for female surfers and promoting the sport of surfing. Through a cinematic documentary approach, the film will highlight how Laura empowers the next generation of female surfers to pursue their dreams. 

The partnership also includes Hyundai Motor’s exclusive sponsorship of a new editorial series, ‘Visionaries.’ The show content will air across CNN International’s TV, digital and social platforms from November through April to spotlight extraordinary individuals and inspiring leaders in the fields of art, business, technology, and sport. 

The series will tap into CNN’s high-profile roster of correspondents and anchors to personally guide viewers on this journey. Visionaries will provide a platform for these remarkable people who have pioneered change and continue to shape a better world, aligning with Hyundai Motor’s mission to elevate the quality of life. 

Airing on 2 November, the first episode of Visionaries features Olympic legends Simone Biles and Jordan Chiles discussing handling pressure on the world stage, along with former PepsiCo CEO Indra Nooyi on balancing motherhood and leadership.

Cathy Ibal, senior vice president at CNN International Commercial, said, “We are excited to collaborate with Hyundai Motor Company on this inspiring campaign that underscores our shared commitment to spotlight the diversity of inspiring leaders across different fields of importance who have each pioneered change for the better.”

She added, “Through our authentic storytelling and a rich mix of branded content and the editorial series, we hope the compelling stories we shared will inspire CNN’s global audiences and spark meaningful conversations.”

Singapore – CNN and Reuters are the latest media organisations to launch digital paywalls as a way to support their newsroom activities, as well as sustaining their journalism work globally.

For CNN, users will have to pay US$3.99 per month while Reuters will charge US$1 per week. It is worth noting that both news organisations will offer a certain number of free articles per month before offering the digital paywall once they reach that threshold–albeit currently unidentified.

In an internal memo, Alex MacCallum, executive vice president of digital products and services at CNN, said, “In addition to unlimited access to CNN.com’s articles, subscribers will receive benefits like exclusive election features, original documentaries, a curated daily selection of our most distinctive journalism, and fewer digital ads.”

Meanwhile, in a separate memo sent by Mark Thompson, the chairman and chief executive of CNN over the summer, he said, “CNN would create best-in-class, subscription-ready products that will provide need-to-know news, analysis and context in compelling new formats and experiences, starting with CNN.com’s first subscription product launching before the end of 2024.”

On the other hand, Reuters’ subscription launch comes after a three-year delay, partly due to a disagreement between Reuters and financial data provider LSEG regarding whether the paywall would violate their news supply agreement. The current pricing is lower than the $34.99 per month Reuters had originally intended to charge in 2021.

Paul Bascobert, president at Reuters, said, “This new subscription plan ensures Reuters can expand the reach of its award-winning coverage at an affordable price, while allowing us to further invest in our reporting and products for subscribers.”

The introduction of paywalls by CNN and Reuters highlights the ongoing challenges faced by the media industry as it adapts to a shifting digital landscape. In an era where free content once dominated, these outlets are grappling with the need to balance revenue generation with audience retention. 

As traditional advertising models falter, paywalls reflect the broader struggle for sustainable business models, signalling a continued evolution in how news organisations deliver quality journalism while competing for consumer attention in an increasingly crowded and fragmented media ecosystem.

Manila, Philippines – CNN Philippines has announced that it will be discontinuing its operations across all media platforms on January 31. This officially confirms early media reports of the closure as Nine Media Corporation and CNN agreed to close the television network.

In an advisory sent out by the network on its television channel, it indicated that the cessation of its operations will roll out across free-to-air TV, cable TV, and digital platforms. This advisory has been also posted across its social media channels.

Tristan Nodalo, a reporter for CNN Philippines, has confirmed the news as well, stating that according to CNN Philippines President Benjamin Ramos, they will stop news production operations as a result of serious financial losses. This was announced during a general assembly of the network earlier this day.

“To our staff, we thank you for your commitment and dedication. To our partners, including CNN Worldwide / Turner Broadcasting Corporation, we are grateful for your support. And to our viewers, our sincerest gratitude for your loyalty and trust over the past 9 years,” the advisory read.

CNN Philippines was officially launched in March 2015, and was operated by Nine Media Network, with Radio Philippines Network (RPN) serving as the media’s main content provider. It was the fifth local franchisee of CNN in Asia following CNN Indonesia, CNN Türk, CNN Arabic and CNN-IBN in India.

CNN Philippines’ closure also follows the recent announcement from SKY Cable that it will cease broadcasting on February 26 in anticipation of PLDT’s acquisition to its broadcasting business.

Jakarta, Indonesia – Vidy, a video ad network, is launching its new cryptocurrency asset called VidyCoin in its own blockchain-powered decentralized network – a move to prevent ad fraud among ad publishers.

VidyCoin is used to reward consumers when they play a video ad supported by Vidy, and can be used to buy goods in the Vidy network. Ad publishers can also earn VidyCoins and can be used in running ads, or getting access to publishers’ premium features.

“At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home,” said Patrick Colangelo, Vidy founder, and CEO.

Furthermore, Vidy also utilizes VIDYX, a token ecosystem in the platform. VIDY is now used as a platform token based on the cryptocurrency Ethereum, a staking mechanism for VIDYX withdrawals, bonuses, and campaign priority access. Meanwhile, VIDYX is a utility token, acting as attention-powered rewards that drive tradable data contracts on the platform blockchain.

“VIDYX is really a fuel of power of Vidy’s engine, bringing good values by allowing users to earn money from our platform. This gives you the right to earn extra income, directly powered by real users and the attention online. By doing so, we are bringing the mechanism and more value to the ecosystem,” Patrick added.

Vidy has worked with regional media companies and publishing groups such as Vogue Singapore, CNN Indonesia, CNBC Indonesia Kompas Gramedia, and Esquire.