Singapore – Milieu Insight has appointed Cindy Pang as chief executive officer for Southeast Asia, effective immediately, as the company seeks to accelerate its commercial growth and regional strategy across the market.
Based in Singapore, Pang will oversee the company’s regional strategy, commercial execution and expansion efforts across Southeast Asia. Her appointment comes as Milieu Insight continues to build out its leadership bench in key markets.
Pang brings more than two decades of experience in consumer insights and market research. Over the course of her career, she has held senior leadership roles at global research and consulting firms, where she led regional teams and strengthened quantitative and strategic research capabilities. She has also advised brands in the finance, hospitality and consumer goods sectors across Asia.
At Milieu Insight, Pang will be responsible for Southeast Asia’s commercial performance and market expansion. The company said she will also act as a link between clients and its product, platform and delivery teams, translating market needs into new solutions.
Commenting on the appointment, Sundip Chahal, group CEO of Milieu Insight, said, “Cindy’s appointment marks an exciting milestone for Milieu Insight as we strengthen our ongoing commitment to Southeast Asia. She brings the kind of leadership we need at this stage of our growth.”
He added, “With a sharp commercial mind, a genuine passion for insights, and the regional expertise to nurture client relationships, I am confident that together, we will steer our market presence to the next level.”
Pang’s appointment follows the recent addition of Gaurang Kotak as Chief Operating Officer and forms part of Milieu Insight’s broader effort to reinforce its executive team. The company said the expanded leadership structure is intended to support sustained growth across Southeast Asia, alongside its UK and US markets, as it enters its next phase of development.
