Singapore – Sundip Chahal, most recently the group chief operating officer at YouGov, has joined Milieu Insight as its new chief executive officer. Drawing on his extensive network and experience, Chahal will continue to strengthen Milieu Insight’s position in SEA while spearheading Milieu Insight’s growth into new global markets, starting with the US and UK.

He joins Milieu Insight following a remarkable 18-year tenure at research company YouGov, where he rose to the position of group chief operating officer and oversaw the company’s growth.

Speaking on his new position, Chahal said, “The opportunity to lead Milieu Insight at this juncture is thrilling and humbling. We’re not just looking to grow; we’re going to change how businesses understand and connect with consumers globally. Southeast Asia has been a key driver of Milieu Insight’s success, and I look forward to furthering that momentum as we push into new markets.”

For his part, Chahal is also eager to build on the solid foundation laid by Ang and the founding team.

“My focus is on enabling the vision already in place,” he explains. “We’re taking what’s been articulated locally and expanding it globally. The potential here is enormous, and I’m excited to help realise it,” he added.

Meanwhile, Gerald Ang, the founder of Milieu Insight, sees Chahal’s appointment as a fantastic opportunity to accelerate the company’s global ambitions, freeing him to focus on innovation and business strategy, alongside the new CEO. 

“With Sundip on board, we’re entering a new phase of growth. Southeast Asia is an important and exciting region for us, and we look forward to strengthening our partnerships here with his invaluable experience and network,” Ang stated.

Ang’s vision for the company also remains focused on product development and skill enhancement. 

“We’ve built a great team and a powerful platform,” he says. “Now, with Sundip’s leadership, we can scale up rapidly while maintaining our commitment to innovation.”