Bangkok, Thailand – Central Pattana has launched its Valentine’s Day campaign, ‘Love in Motion’, running from 6 to 16 February. Built on the theme ‘Invisible Force — Love is the Driving Force’, the campaign frames love as a motivating force across everyday life, supported by both on-ground activations and a music video released online.
According to the company, ‘Love in Motion’ was developed in response to shifting consumer behaviour, with audiences increasingly prioritising meaningful experiences over material gifts, particularly in food and lifestyle. Central Pattana said the campaign aligns with its broader positioning as an integrated lifestyle and experience platform rather than solely a shopping centre operator.
“By bringing together partners across diverse industries, we aim to strengthen brand equity and long-term customer value, positioning Central as more than a place to shop but as a platform embedded in everyday life that grows alongside the economy, cities and communities in a sustainable way,” said Nattakit Tangpoonsinthana, chief marketing officer at Central Pattana.
The campaign also coincides with Central Pattana’s 45th anniversary.
“As we celebrate Central Pattana’s 45th anniversary, we also wish to convey our brand message: that every happiness of ‘you’—our customers, partners, employees and everyone around us—is the inspiration that drives us to keep moving forward,” Tangpoonsinthana added.
On-ground activations under the campaign include running clubs, pop-up markets, shrines and worship ceremonies, as well as marriage registrations held across selected Central shopping centres.
