Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park.
The celebration is being hosted in collaboration with multiple partners, including the Ministry of Culture, the Tourism Authority of Thailand (TAT), KASIKORNBANK, CP AXTRA, Alipay+, and Tiger Balm. It forms part of ICONSIAM’s broader destination marketing strategy. Activities planned for the event include dragon and lion dances, street food markets, and designated shopping zones.
The event aligns with efforts to attract Chinese travellers following the easing of visa requirements for travel to Thailand, with the TAT targeting 6.7 million Chinese tourist arrivals this year.
Suma Wongphan, executive vice president of ICONSIAM, said, “This event reaffirms ICONSIAM’s role as a Global Experiential Destination that captivates visitors worldwide. Our ambition is not only to elevate Thailand’s tourism experience but also to celebrate the deep-rooted ties between Thailand and China.”
Key highlights from the event include a statue of Chinese historical figure Guan Yu and an interactive installation featuring the Eight Auspicious Horses. A cultural procession will also take place, led by a 32-metre-long dragon horse, with appearances by Chinese actor Wang Zhuo Cheng and Thai pop group BUS, reflecting a mix of traditional and contemporary culture.
“We have curated a landmark festival that seamlessly blends traditional beliefs with contemporary artistry, creating a special experience to attract global audiences to witness the most magnificent Chinese New Year celebration along the Chao Phraya River,” Wongphan added.
