Kuala Lumpur, Malaysia – CelcomDigi, together with OMD Malaysia and Media Prima, has introduced a new special segment titled ‘Kisah Benar: Scam Siber’ in TV3’s iconic crime show 999. This joint initiative aims to educate and raise public awareness about the alarming rise and various forms of cyber fraud currently plaguing the nation.
Each episode features dramatic reenactments of real cases reported to the Royal Malaysia Police (PDRM), covering scams such as phone fraud, romance scams, bogus parcel deliveries, fake investments, job offer deceptions and cash prize swindles. Upcoming topics are expected to address other emerging cyber threats, with details to be announced in the coming weeks.
In addition to the television episodes, short video capsules highlighting key prevention tips will be shared on TV3 Malaysia’s official social media accounts (@TV3Malaysia) and the 999 platform (@999tv3). Full episodes will also be available for streaming via the Tonton platform, ensuring wider access to the campaign’s educational content.
“Cybercrime is real, and it is evolving faster than ever in today’s digital age. We believe awareness is the strongest first line of defence,” said Chan May Ling, head of brand & marketing services at CelcomDigi. “Through Kisah Benar, we want to help Malaysians recognise, resist and report scams, and ultimately foster a safer digital environment for all.”
The project is a collaboration with OMD Malaysia and Omnia TV. For OMD Malaysia’s Managing Director Mayank Bhatnagar, the revival of the iconic Kisah Benar series underlines a commitment to creating purposeful media campaigns that resonate with the public.
“We are going beyond delivering media placements to actively educate Malaysians about real cyber scam stories, fostering brand trust, and empowering them to stay vigilant,” Bhatnagar said.
The new segment comes amid growing concerns about sophisticated online threats such as phishing websites, social engineering and data theft. By using real-life stories and practical advice, the series hopes to make digital safety tips relatable and easy to understand.
