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Category: Technology

Parent firm of Forever 21, Reebok hands customer data business to Amperity
Parent firm of Forever 21, Reebok hands customer data strategy to Amperity
Posted on April 12, 2023
by MARKETECH APAC
Authentic Brands Group is looking to create unified customer profiles across its portfolio of more than 40 world-renowned brands.
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Indonesian telco Telkom to integrate broadband arm into Telkomsel
Indonesian telco Telkom to integrate broadband arm into Telkomsel
Posted on April 11, 2023
by Maureen Basa
IndiHome's integration into Telkomsel will bring a better broadband experience, realise digital inclusion in Indonesia, and strengthen Telkom Group’s business.
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SnapLogic delivers automated data-driven insights through Google Cloud Platform Marketplace
SnapLogic delivers automated data-driven insights through Google Cloud Platform Marketplace
Posted on April 11, 2023
by MARKETECH APAC
Through its availability, SnapLogic provides both line-of-business and IT teams with the ability to accelerate and automate the process of moving data in and out of Google Cloud.
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Expedia unveils in-app travel planning assistant powered by ChatGPT
Expedia unveils in-app travel planning assistant powered by ChatGPT
Posted on April 5, 2023
by Maureen Basa
Expedia users can now start an open-ended conversation with the ChatGPT-powered chatbot in the app to get travel recommendations.
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Around 73% of APJ consumers warn they will drop brands with poor digital personalised experiences
Around 73% of APJ consumers warn they will drop brands with poor digital personalised experiences
Posted on March 31, 2023
by Teddy Cambosa
The data notes that consumer frustration with inconsistent digital experiences is growing, as 53% of consumers in the region report being frustrated with their interactions over the past year, up from 51% the year before.
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What's NEXT 2023: How to orchestrate your data and let them dance in harmony
What's NEXT 2023: How to orchestrate your data and let them dance in harmony
Posted on March 30, 2023
by MARKETECH APAC
In this latest 'What's NEXT' feature, PHD's Antony Yiu imparts lessons on how to orchestrate all the data marketers have in harmony to bring the most out of it.
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Ipsos Featured Img
Market research firm Ipsos unveils new range of solutions for QSR brands
Posted on March 30, 2023
by Jamaica Marciano
This is an integral part of the company’s larger suite of innovative products to help clients boost their confidence and take opportunities in bringing products and services to the market.
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IAS to provide first verification solution to Amazon’s publisher services connections marketplace
IAS to provide first verification solution to Amazon’s publisher services connections marketplace
Posted on March 30, 2023
by MARKETECH APAC
Through IAS Publisher Optimization, publishers on APS are able to automatically optimise ad delivery down to the placement level for both direct and programmatic deals. 
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Vonage announces AI acceleration suite for app development
Vonage announces AI acceleration suite for app development
Posted on March 29, 2023
by Teddy Cambosa
The new AI suite allows businesses and developers to deploy omnichannel customer journeys that use the power of AI and customer data.
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Pubmatic x Silverpush (2)
PubMatic, Silverpush enter partnership to provide data-driven ad solutions
Posted on March 28, 2023
by Maureen Basa
PubMatic and Silverpush's partnership will allow advertisers to access to important audience data that can be applied on the sell side.
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