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Category: Technology

Appier announces acquisition agreement with AdCreative.ai
Appier announces acquisition agreement with AdCreative.ai
Posted on February 14, 2025
by Teddy Cambosa
With this move, Appier strengthens its ability to deliver cutting-edge generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimisation. 
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Alibaba's AI technology to power Apple’s iPhone services in China
Posted on February 14, 2025
by Aliza Carmona
China – Apple and Alibaba Group are reportedly forming a partnership that will integrate Alibaba’s artificial intelligence technology into iPhone services in China. Alibaba Group chairman Joe Tsai announced the partnership during an interview with Jeffrey Katzenberg at the World Government Summit in...
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Lippo General Insurance introduces MyGo+ to promote road safety through telematics
Posted on February 6, 2025
by Aliza Carmona
PT Lippo General Insurance Tbk (LGI), a general insurance provider in Indonesia, has introduced MyGo+, a telematics-driven mobile app that promotes safer driving habits through real-time data analysis and rewards.
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Nearly two-thirds of Australians say they would respond more to contextually-relevant ads
Nearly two-thirds of Australians say they would respond more to contextually-relevant ads
Posted on February 6, 2025
by Teddy Cambosa
The report also highlights that trust in contextually relevant ads was considerably higher, with 70% of non-neutrals saying they put more faith in the former than the latter.
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Yahoo DSP integrates IAB Tech Lab’s standardised labels for greater advertiser transparency
Posted on February 3, 2025
by Aliza Carmona
Yahoo DSP has announced that it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels, a move aimed at providing advertisers with clearer insights into audience data.
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Taiwan's MODA bans DeepSeek’s AI service in public sector over security concerns
Posted on February 3, 2025
by Aliza Carmona
Taiwan’s Ministry of Digital Affairs (MODA) has banned the use of DeepSeek’s newly launched AI service from China in the public sector, citing concerns over data privacy and security risks.
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What’s NEXT in Marketing: Breaking silos is APAC’s moment to drive marketing excellence beyond 2025
What’s NEXT in Marketing: Breaking silos is APAC’s moment to drive marketing excellence beyond 2025
Posted on February 3, 2025
by MARKETECH APAC
The problem is not only technical—it’s strategic. Compounding the technical challenges is also a lack of expertise. This is evident given that recent data shows that nearly 70% of CMOs in APAC are not fully equipped to maximise martech investments.
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Alibaba reveals new Qwen2.5 models in AI push, competing with industry leaders
Posted on January 31, 2025
by Aliza Carmona
Alibaba, the Chinese tech and e-commerce giant, has officially joined the AI race with the launch of Qwen2.5-VL, an open-source multimodal model that builds on the capabilities of its predecessor, Qwen2-VL.
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Google rolls out open-source marketing mix model Meridian for general availability
Google rolls out open-source marketing mix model Meridian for general availability
Posted on January 31, 2025
by Teddy Cambosa
This empowers them to make more accurate, data-driven decisions when measuring performance across diverse marketing channels, both online and offline.
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thaiand-BOI-tiktok-siam
Thailand BOI greenlights US$5b in investments, featuring TikTok and Siam AI projects
Posted on January 30, 2025
by Aliza Carmona
The Thailand Board of Investment (BOI) has approved investment privileges for projects totalling 170.5b baht (approximately US$5b), including significant digital infrastructure and cloud services initiatives from TikTok and Siam AI.
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