MyCEB, ACMAR Marketing Xiamen team up to improve Malaysia’s business sector

Kuala Lumpur, Malaysia – The Malaysia Convention & Exhibition Bureau (MyCEB) has announced a worldwide cooperation with ACMAR Marketing Xiamen, a subsidiary of the prestigious ACMAR Group. The alliance benefits from the extensive experience and resources that the ACMAR Group offers. The ACMAR Group's significant presence in Xiamen makes it...

IPG, Adobe team up to offer improved content creation for companies and marketers

Singapore – Interpublic Group (IPG) has announced a global partnership with Adobe to accelerate content creation and activation throughout the corporation's activities.As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology...

Tencent Cloud partners with TribunNews to provide enhanced cloud solutions

Indonesia – Tencent Cloud, a division of global technology Tencent, announced a partnership with TribunNews, an Indonesian news outlet, in association with multi-cloud specialist Hi Cloud. Through this partnership, TribunX Super App users will be able to enjoy a new and improved news experience. With the help of Tencent Cloud's...

Ipsos iris expands to connected TV with OzTAM BVOD integration to IAB Australia for cross-channel measurement

Australia – Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types. The incorporation of OzTAM's data into Ipsos iris stands out as a key innovation within the new IAB currency,...

FWD Group extends partnership with Microsoft to further improve AI-driven insurance experiences

Hong Kong – FWD Group Holdings Limited announced today that it has extended its partnership with Microsoft for a four-year period. This partnership intends to provide access to the most recent generative artificial intelligence technologies while still retaining support for FWD's cloud-first technology strategy. By utilising Microsoft's Azure OpenAI Service...

Demand for tech-related jobs decrease in Singapore as 2024 brings new trends: report

Singapore – Tech jobs in Singapore have been found to decrease in terms of demand and relevance in 2024, according to global job platform Indeed’s ‘Top 20 Best Jobs List’ for this year, which is based on salary, employer demand and the consistent growth in the number of job postings...

Customer data platforms are crucial for AI-driven customer insights: report

Singapore – Businesses are increasingly integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from customer engagement platform Twilio. Data from the report suggests that amidst the widespread adoption of AI, businesses are grappling with an exponential increase...

Kargo launches proprietary creative science solution for APAC advertisers

Singapore – Kargo has announced the launch of its new proprietary service ‘CORE’ (Create Once, Run Everywhere) in APAC. This solution is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity and technology, CORE...

What’s NEXT 2024: How to leverage AI in a cookieless advertising era

Peter Ibarra

The loss of third-party cookies will completely disrupt the digital media ecosystem. While most advertisers think about third-party cookies in the context of targeting, they are used across a variety of tools that span data collection, audience segmentation, data onboarding, and, most importantly, measurement. How Google's deprecation of third-party cookies impacts...

Eyeota & Vistar team up to improve DOOH advertising with seamless audience targeting integration

Australia – Eyeota, a Dun & Bradstreet company and a global data source for digital marketing, has announced a partnership with Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH). Buyers using the Vistar DSP will be able to use Eyeota audience data to create and target...