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Technology

Meltwater ramps up APAC growth with new business wins, enhanced capabilities

Jean Cabico | Jul 8, 2022-4

Aside from winning premium accounts, Meltwater has also launched its enhanced TV & Radio (Broadcast Content) offering.

Snap, Hyper Island to launch AR accelerator programme in SG

Teddy Cambosa | Jul 7, 2022-4

The ‘AR Accelerator’ programme by Snap and Hyper Island will be launched in Singapore first, and rolled out in other markets later in the year.

Havas Australia appoints OIS as its independent, third-party verification partner

Teddy Cambosa | Jul 6, 2022-4

At any moment in time, OIS tracks hundreds of out-of-home campaigns across Australia and  New Zealand, processing billions of verification data points. 

PubMatic ties with AlikeAudience to offer sell-side audience targeting to media buyers in Indonesia

Jean Cabico | Jul 5, 2022-4

The partnership with AlikeAudience aims to expand the reach of Connect, PubMatic’s differentiated audience solution.

Bonsey Jaden, CUE Group introduce data-driven solution primed for retail industry

Teddy Cambosa | Jul 4, 2022-4

RetailX, developed by CUE Group, is one of the latest solutions to be included as part of Bonsey Jaden’s 360 integrated approach to necessary digital transformation.

Audience Precision unveils tech platform to provide full media strategy guidance

Teddy Cambosa | Jul 4, 2022-4

For Audience Precision clients, Precise360® will deliver quality improvement, greater audience connection and engagement, attention scores for video, faster campaign builds.

Ascential acquires digital solutions provider Intrepid

Teddy Cambosa | Jul 1, 2022-4

Intrepid will become part of Ascential’s Digital Commerce division, which enables consumer product companies to maximise their sales and share.

InMobi integrates ‘Exchange’ SSP into Yahoo’s DSP for advertisers’ direct access to premium in-app supply

Christian Calma | Jun 30, 2022-4

By integrating InMobi Exchange's SSP with Yahoo's DSP, advertisers, brands, and media buyers may now access premium in-app supply and a global user base.

cacaFly, Google Cloud partner up to launch Cloud AI+ Solution Center in Taiwan

Teddy Cambosa | Jun 30, 2022-4

The cacaFly partnership will help enterprises accelerate their digital transformation by offering Google Cloud Platform services for AI applications.

Quantcast launches brand advertising solutions suite for digital marketers

Teddy Cambosa | Jun 30, 2022-4

Quantcast's brand advertising solutions is catered for digital marketers who demand more from their brand advertising.