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Category: Technology

IAS to elevate YouTube’s brand safety and suitability measurement offering via enhanced partnership
IAS to elevate YouTube’s brand safety and suitability measurement offering via enhanced partnership
Posted on May 3, 2023
by Maureen Basa
IAS will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with greater safety and suitability tools.
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Optimizely appoints  Rupali Jain as new chief product officer
Optimizely appoints Rupali Jain as new chief product officer
Posted on May 2, 2023
by MARKETECH APAC
Jain will lend her deep technical expertise to further empower fast and confident innovation in marketing. 
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Adobe to reinvent creative content delivery via partnership with Omnicom Group
Adobe to reinvent creative content delivery via partnership with Omnicom Group
Posted on April 27, 2023
by Maureen Basa
Omnicom and Adobe's partnership will be carried out through an enterprise licensing deal of Adobe’s new Content Supply Chain solution.
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Moving Walls, jeki team up in launching platform to automate OOH advertising
Moving Walls, jeki team up in launching platform to automate OOH advertising
Posted on April 27, 2023
by Teddy Cambosa
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand. 
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HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
Posted on April 27, 2023
by Teddy Cambosa
SAP Emarsys’ e-commerce service enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimises both acquisition and retention.
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Martech Xtend unveils AI-first engine for retargeting consumers
Martech Xtend unveils AI-first engine for retargeting consumers
Posted on April 27, 2023
by MARKETECH APAC
Built on a large-scale AI model, Xtend provides an algorithm that predicts based on typical user profiles instead of usual marketing funnels.
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Sitecore unveils new component capabilities for modern CMS platform XM Cloud
Sitecore unveils new component capabilities for modern CMS platform XM Cloud
Posted on April 27, 2023
by Maureen Basa
Sitecore’s XM Cloud Components will empower brands to deliver seamless and personalised customer experiences across all digital touchpoints.
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Storyblok announces design challenge results, to reimagine the future of digital content via UC Berkeley partnership
Storyblok announces design challenge results, to reimagine the future of digital content via UC Berkeley partnership
Posted on April 26, 2023
by Maureen Basa
Storyblok and UC Berkeley’s design sprint was participated in by students and alumni with human-computer interaction, cognitive science, and mechanical engineering backgrounds.
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Unified CXM platform Sprinklr names Haitham Elkhatib as SVP of growth markets
Unified CXM platform Sprinklr names Haitham Elkhatib as SVP of growth markets
Posted on April 26, 2023
by Maureen Basa
In his new role at Sprinklr, Haitham Elkhatib brings with him years of valuable sales strategy experience.
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Automotive business Servco taps Amperity to handle customer data strategy
Automotive business Servco taps Amperity to handle customer data strategy
Posted on April 20, 2023
by Teddy Cambosa
Servco has previously worked with Amperity in 2019 to connect siloed customer data across its businesses, create accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust.f
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