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Category: Technology

Gus Quiroga joins Sitecore as area vice president for Australia
Gus Quiroga joins Sitecore as area vice president for Australia
Posted on May 4, 2023
by Maureen Basa
Gus Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia.
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UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
Posted on May 3, 2023
by Maureen Basa
UnionBank's Open Finance Innovation Hub will provide a platform to create cutting-edge solutions that will drive progress in the fintech industry.
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Adtech iion enhances self-serve gaming ad platform immersiion, appoints new CCO
Adtech iion enhances self-serve gaming ad platform immersiion, appoints new CCO
Posted on May 3, 2023
by MARKETECH APAC
The platform has been purpose-built for gaming, which enables advertisers and marketers to target inventory down to the ad-unit level.
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Unruly partners with TCL FFALCON to expand premium TV inventory access globally
Unruly partners with TCL FFALCON to expand premium TV inventory access globally
Posted on May 3, 2023
by Maureen Basa
Unruly and TCL FFALCON will provide advertisers with the opportunity to deliver impactful and relevant ads to audiences across the US, Europe, and APAC.
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Azerion launches new performance division in APAC
Azerion launches new performance division in APAC
Posted on May 3, 2023
by MARKETECH APAC
With a strong heritage in high-impact, gaming, video, and audio advertising, Performance by Azerion establishes the platform as an end-to-end solution for clients. 
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IAS to elevate YouTube’s brand safety and suitability measurement offering via enhanced partnership
IAS to elevate YouTube’s brand safety and suitability measurement offering via enhanced partnership
Posted on May 3, 2023
by Maureen Basa
IAS will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with greater safety and suitability tools.
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Optimizely appoints  Rupali Jain as new chief product officer
Optimizely appoints Rupali Jain as new chief product officer
Posted on May 2, 2023
by MARKETECH APAC
Jain will lend her deep technical expertise to further empower fast and confident innovation in marketing. 
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Adobe to reinvent creative content delivery via partnership with Omnicom Group
Adobe to reinvent creative content delivery via partnership with Omnicom Group
Posted on April 27, 2023
by Maureen Basa
Omnicom and Adobe's partnership will be carried out through an enterprise licensing deal of Adobe’s new Content Supply Chain solution.
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Moving Walls, jeki team up in launching platform to automate OOH advertising
Moving Walls, jeki team up in launching platform to automate OOH advertising
Posted on April 27, 2023
by Teddy Cambosa
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand. 
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HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
Posted on April 27, 2023
by Teddy Cambosa
SAP Emarsys’ e-commerce service enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimises both acquisition and retention.
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