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Category: Technology

#EmpoweredWoman2023: Patricia Freijo on being an empowered woman leader in ad tech
#EmpoweredWomen2023: Patricia Freijo on being an empowered woman leader in adtech
Posted on June 27, 2023
by MARKETECH APAC
Becoming synonymous with Patricia’s name is creativity where she carries with her a track record of developing creative solutions that drive results.
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#EmpoweredWoman2023: Germaine Hendrik on helming the regional marketing of adtech firm Quantcast
#EmpoweredWomen2023: Germaine Hendrik on helming the regional marketing of adtech firm Quantcast
Posted on June 27, 2023
by MARKETECH APAC
Under her direction, Quantcast was able to deliver flagship content that drove an increase of 7000 new customers via the Quantcast website and over 1000 high-quality leads for sales.
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#EmpoweredWoman2023: TZ APAC’s Katherine Ng on being a strong female voice in the world of blockchain
#EmpoweredWomen2023: TZ APAC’s Katherine Ng on being a strong female voice in the world of blockchain
Posted on June 27, 2023
by MARKETECH APAC
Behind the launch of the TZ APAC Tezos Incubator program in 2022 is Katherine’s contribution and leadership. The program aimed to support blockchain and Web3 startups in the region.
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#EmpoweredWoman2023: Jay-anne Reina Encarnado’s diverse journey to lead Converge as a leading ISP provider in the Philippines
#EmpoweredWomen2023: Juliana Reina Encarnado’s diverse journey to lead Converge as a leading ISP provider in the Philippines
Posted on June 27, 2023
by Teddy Cambosa
On a day-to-day basis, Jay-Anne provides direction in brand-building campaigns and executions, overseeing the process from creation to implementation. She is especially adept in managing the editorial content of the department.
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#EmpoweredWoman2023: How Sybil Ng leads Quantcast through business wins amidst a media industry recession
#EmpoweredWomen2023: How Sybil Ng leads Quantcast through business wins amidst a media industry recession
Posted on June 26, 2023
by Teddy Cambosa
For Sybil, she aspires to become a mentor and guide in the media industry, understanding that this field has a growing knowledge gap and that there’s no educational curriculum that teaches individuals everything they need to know about the industry. 
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Broadsign tapped by Summit Outdoor Media to expand OOH advertising offering in PH
Broadsign tapped by Summit Outdoor Media to expand OOH advertising offering in PH
Posted on June 26, 2023
by Teddy Cambosa
The technology will play a pivotal role in helping Summit Outdoor Media manage content and optimise ad campaigns across their broad range of OOH advertising inventory of large-scale LED video billboards, strategically located along prime highways in key cities across the Philippines.
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DoubleVerify
DoubleVerify expands its global presence with new leadership appointments, expansion into SEA markets
Posted on June 26, 2023
by MARKETECH APAC
In conjunction with the regional growth and expansion of leadership roles, DoubleVerify plans to increase local in-market sales resources in Indonesia, Philippines and Vietnam over the coming quarters.
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DoubleVerify, Scibids release AI-powered attention solution for advertisers
DoubleVerify, Scibids release AI-powered attention solution for advertisers
Posted on June 23, 2023
by Teddy Cambosa
The combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI.
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MiQ establishes new headquarters in Singapore as part of SEA expansion
MiQ establishes new headquarters in Singapore as part of SEA expansion
Posted on June 22, 2023
by MARKETECH APAC
The new office will function as a centre for MiQ's growing SEA team. Several divisions, like local sales, account management, trade, and solution functions, will be housed there.
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PubMatic, SQREEM to provide AI-powered data insights to advertisers
PubMatic, SQREEM to provide AI-powered data insights to advertisers
Posted on June 22, 2023
by Teddy Cambosa
SQREEM’s AI-powered analytics platform provides advertisers with unparalleled insights into consumer behaviour, allowing them to create highly targeted advertising campaigns that deliver better ROI and improved customer engagement. 
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