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Category: Technology

Eagle Eye wins five-year contract with UK supermarket chain Morrisons for loyalty, promotion services
Eagle Eye wins five-year contract with UK supermarket chain Morrisons for loyalty, promotion services
Posted on July 6, 2023
by Teddy Cambosa
Through the contract, Eagle Eye's AIR platform will aid in enhancing Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel. 
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Home Credit Indonesia taps FPT Smart Cloud to enhance CX, business growth through AI
Home Credit Indonesia taps FPT Smart Cloud to enhance CX, business growth through AI
Posted on July 5, 2023
by Teddy Cambosa
At the heart of this partnership lies its AI chatbot project, aiming to revolutionise customer interactions and support services. The AI chatbot showcases linguistic comprehension, enabling it to understand and respond to customer inquiries.
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SeenThis, Adform announce partnership to continue drive on carbon-efficient campaigns
SeenThis, Adform announce partnership to continue drive on carbon-efficient campaigns
Posted on July 3, 2023
by Teddy Cambosa
In addition, Adform and SeenThis collaborate with Scope3 in their joint mission to help to devise best-in-industry approaches to enabling the reduction and measurement of carbon emissions when delivering display advertising. 
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Storyblok announces partnership with Semrush to improve content performance
Storyblok announces partnership with Semrush to improve content performance
Posted on June 28, 2023
by Teddy Cambosa
The partnership between Storyblok and Semrush is designed to help marketers save time by taking control of SEO in marketing campaigns during the content creation process. 
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#EmpoweredWoman2023: Patricia Freijo on being an empowered woman leader in ad tech
#EmpoweredWomen2023: Patricia Freijo on being an empowered woman leader in adtech
Posted on June 27, 2023
by MARKETECH APAC
Becoming synonymous with Patricia’s name is creativity where she carries with her a track record of developing creative solutions that drive results.
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#EmpoweredWoman2023: Germaine Hendrik on helming the regional marketing of adtech firm Quantcast
#EmpoweredWomen2023: Germaine Hendrik on helming the regional marketing of adtech firm Quantcast
Posted on June 27, 2023
by MARKETECH APAC
Under her direction, Quantcast was able to deliver flagship content that drove an increase of 7000 new customers via the Quantcast website and over 1000 high-quality leads for sales.
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#EmpoweredWoman2023: TZ APAC’s Katherine Ng on being a strong female voice in the world of blockchain
#EmpoweredWomen2023: TZ APAC’s Katherine Ng on being a strong female voice in the world of blockchain
Posted on June 27, 2023
by MARKETECH APAC
Behind the launch of the TZ APAC Tezos Incubator program in 2022 is Katherine’s contribution and leadership. The program aimed to support blockchain and Web3 startups in the region.
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#EmpoweredWoman2023: Jay-anne Reina Encarnado’s diverse journey to lead Converge as a leading ISP provider in the Philippines
#EmpoweredWomen2023: Juliana Reina Encarnado’s diverse journey to lead Converge as a leading ISP provider in the Philippines
Posted on June 27, 2023
by Teddy Cambosa
On a day-to-day basis, Jay-Anne provides direction in brand-building campaigns and executions, overseeing the process from creation to implementation. She is especially adept in managing the editorial content of the department.
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#EmpoweredWoman2023: How Sybil Ng leads Quantcast through business wins amidst a media industry recession
#EmpoweredWomen2023: How Sybil Ng leads Quantcast through business wins amidst a media industry recession
Posted on June 26, 2023
by Teddy Cambosa
For Sybil, she aspires to become a mentor and guide in the media industry, understanding that this field has a growing knowledge gap and that there’s no educational curriculum that teaches individuals everything they need to know about the industry. 
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Broadsign tapped by Summit Outdoor Media to expand OOH advertising offering in PH
Broadsign tapped by Summit Outdoor Media to expand OOH advertising offering in PH
Posted on June 26, 2023
by Teddy Cambosa
The technology will play a pivotal role in helping Summit Outdoor Media manage content and optimise ad campaigns across their broad range of OOH advertising inventory of large-scale LED video billboards, strategically located along prime highways in key cities across the Philippines.
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