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Category: Southeast Asia

GIGIL apologises to Puyat family, public over controversial ‘Gil Tulog’ campaign
GIGIL apologises to Puyat family, public over controversial ‘Gil Tulog’ campaign
Posted on July 30, 2024
by MARKETECH APAC
In a statement, GIGIL said that they recognise the issues caused by their recent campaign, adding that even as all the necessary permits and clearances were secured, their approach had resonated differently and so the campaign was immediately discontinued.
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Spritzer embark on an ultimate refreshing Malaysian vacation in new campaign with FCB Shout
Posted on July 30, 2024
by Aliza Carmona
Spritzer Malaysia has teamed up with FCB Shout, the creative arm of The Shout Group, to launch a new campaign, 'Air Love Cuti-Cuti,' that showcases local tourist attractions while promoting the wellness benefits of its natural mineral water.
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MHA spotlights importance of united community in new anti-terrorism video campaign with VML Singapore
Posted on July 29, 2024
by Aliza Carmona
Building on SGSecure’s “What’s your Role” campaign, the Ministry of Home Affairs (MHA) and creative agency VML Singapore have unveiled a new music video aimed at mobilising the community in the fight against terrorism.
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Wellspring apologises for insensitive ‘Gil Tulog’ ad campaign as city mayor orders takedown of ads
Wellspring apologises for insensitive ‘Gil Tulog’ ad campaign as city mayor orders takedown of ads
Posted on July 27, 2024
by MARKETECH APAC
In the statement, Wellspring said that they made a misstep in their campaign and are ‘sorry’. They have also complied with the city’s orders to take down the ads in the city and promised to practice better sensitivity in their campaigns moving forward. 
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Singtel’s latest film for National Day honours Olympic aspirations of Team Singapore’s top athletes
Posted on July 26, 2024
by Aliza Carmona
This year, as Singapore’s National Day and the Olympic Games coincide, Singtel has launched its annual National Day film, celebrating and supporting Team Singapore athletes who are set to compete in the prestigious sporting event in Paris.
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MDDI taps MullenLowe SG for new series focusing on tenacity, resilience of everyday Singaporeans
MDDI taps MullenLowe SG for new series focusing on tenacity, resilience of everyday Singaporeans
Posted on July 26, 2024
by MARKETECH APAC
For this series, MullenLowe SG has teamed up with four local directors – Royston Tan, Kirsten Tan, K Rajagopal and Tariq Mansor. The films are titled ‘Take Flight’, ‘A or B’, ‘Mission: Possible’, and ‘Comeback Queens’.
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Nescafe lights up Jakarta’s night sky with unique aerial show to unveil new brand ambassador
Posted on July 26, 2024
by Aliza Carmona
Nescafé Indonesia has recently teamed up with Dentsu Indonesia to unveil the 'Nescafe Sky Show,' a stunning aerial drone display designed to introduce its newest brand ambassador, renowned South Korean actor Ji Chang-wook.
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Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Posted on July 26, 2024
by MARKETECH APAC
To celebrate Singapore’s 59th year, Yeo’s is featuring the inspirational stories of athlete Maximilian Maeder, entrepreneur Yumi Pong, chef Ahmad Zahid and urban farmer Rebecca Neo – who are making an impact in unconventional pursuits, choosing paths less travelled than the generation before them. 
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MDEC appoints Burson as PR agency of record
MDEC appoints Burson as PR agency of record
Posted on July 26, 2024
by MARKETECH APAC
Burson was selected for its global reach, deep insights, and capability to support MDEC’s mission of accelerating Malaysia’s digital transformation. This partnership aims to strengthen MDEC’s communication efforts and reinforce its leadership in the digital economy. 
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Elliot & Co. strengthens communications portfolio with new strategic corporate partnerships
Posted on July 26, 2024
by Aliza Carmona
Public relations consultancy Elliot & Co. has recently secured a slew of new corporate client wins in Singapore, including Colt Technology Services, UOL, Employment Hero, and Wee Hur Holdings Ltd.
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