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Category: Southeast Asia

BBDO-Bangkok-Thasorn-Boonyanate
Thasorn Boonyanate returns to BBDO Bangkok as CCO
Posted on December 23, 2021
by Jean Cabico
The appointment of Thasorn Boonyanate will help bolster BBDO Bangkok to the up-and-coming metaverse world.
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Unionbank-x-Citigroup
UnionBank to acquire Citigroup’s consumer banking business in PH
Posted on December 23, 2021
by Jean Cabico
UnionBank’s transactions will now include Citi’s credit card, personal loans, wealth management, and real estate interests, among others.
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NLB-campaign-Read-More-Be-More
SG’s National Library Board launches sequel of national reading campaign
Posted on December 22, 2021
by Jean Cabico
The new campaign by NLB includes two films, which show how through reading books, people can expand their worlds and be so much more.
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Tanduay-Light-Campaign
PH rum brand Tanduay Light’s new campaign encourages optimism amid worst times
Posted on December 21, 2021
by Jean Cabico
The latest '#AllLightLang' campaign by Tanduay Light seeks to spread ‘good vibes’ to consumers who struggle in these trying times.
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Skechers-Philippines
Skechers PH to move out from third-party distribution, bolsters operations in market
Posted on December 21, 2021
by Jean Cabico
The transition of Skechers' operations in the Philippines seeks to maximize the brand’s growth prospects in SEA.
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dentsu-Sanjay-Bhasin-CEO-Thailand
dentsu’s Sanjay Bhasin adds Thailand CEO role to existing position
Posted on December 21, 2021
by Teddy Cambosa
Sanjay Bhasin also handles both CEO roles for dentsu's business in Vietnam and Myanmar.
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Unruly-Top-Positive-Engaging-Ads-Philippines
What are the most emotionally engaging holiday ads in the Philippines this 2021?
Posted on December 20, 2021
by Teddy Cambosa
From Lazada to Kinder, check out Unruly's list of the holiday ads in the Philippines that had a positive engagement rate.
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Swisse TikTok campaign
AU-based skincare brand Swisse marks Thai skincare market entry with latest TikTok campaign
Posted on December 20, 2021
by Jean Cabico
The hashtag challenge on TikTok by Swisse aims to bolster its brand awareness, social media presence, and e-commerce engagement.
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OMG MY ties with Google to boost performance marketing capabilities
OMG MY ties with Google to boost performance marketing capabilities
Posted on December 17, 2021
by MARKETECH APAC
OMG Malaysia will be able to gain access to Google’s beta tools and elevate its Google Marketing Platform expertise.
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Samsung-Electronic-Minsu-Chu-Philippines-President
Minsu Chu appointed as new president for Samsung Electronics in PH
Posted on December 17, 2021
by Teddy Cambosa
Minsu Chu was previously Samsung Electronics' former president of the company in New Zealand.
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