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Category: Southeast Asia

Blending creativity with local tastes: understanding the on-ground activation scene in Thailand
Blending creativity with local tastes: Understanding the on-ground activation scene in Thailand
Posted on May 26, 2023
by Teddy Cambosa
For our latest 'The Inner State' deep dive, we spoke with leaders from BBDO Bangkok, SOUR Bangkok, and Vero Thailand to learn more about the local on-ground activation scene in Thailand.
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Ad industry body 4As in Malaysia to hold one-day masterclass on consumer insights
Ad industry body 4As in Malaysia to hold one-day masterclass on consumer insights
Posted on May 25, 2023
by MARKETECH APAC
‘4As Consumer Insights Workshop’ is intended to provide account planners, account managers, and creatives with key skills in three areas.
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Ogilvy PR names Q AKASHAH as managing director of Singapore, Malaysia
Ogilvy PR names Q Akashah as managing director of Singapore, Malaysia
Posted on May 25, 2023
by MARKETECH APAC
Amidst the new appointment, she will be retaining her portfolio as executive director for Islamic Marketing in Southeast Asia.
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Alida opens managed services delivery hub in Manila
Alida opens managed services delivery hub in Manila
Posted on May 25, 2023
by Teddy Cambosa
The Manila office will operate as a managed services delivery hub with potential to increase operation functions and expand roles in various departments. 
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TEAM LEWIS tapped as Circles.Life’s agency of record for integrated communications in Singapore
TEAM LEWIS tapped as Circles.Life’s agency of record for integrated communications in Singapore
Posted on May 24, 2023
by MARKETECH APAC
TEAM LEWIS will support Circles.Life in conceptualising, developing, and implementing PR strategies and activities in Singapore.
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Fintech Plentina holds seminar on targeting financial wellness in the workplace
Fintech Plentina holds seminar on targeting financial wellness in the workplace
Posted on May 24, 2023
by MARKETECH APAC
Last May 3, 2023, Plentina hosted a seminar to share the results and highlights of its latest study on the relationship between finances and employee well-being.
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ABS-CBN’s TeleRadyo to cease operations by June 30
ABS-CBN’s TeleRadyo to cease operations by June 30
Posted on May 24, 2023
by Teddy Cambosa
According to the company, the closure was brought by financial losses it had experienced since 2020.
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Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain
Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain
Posted on May 23, 2023
by MARKETECH APAC
The partnership will see Outbrain’s AI-driven customisation featured on the digital publisher’s website.
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Johnnie Walker launches ‘Walk Beyond’ brand platform, spotlights SEA street culture
Johnnie Walker launches ‘Walk Beyond’ brand platform, spotlights SEA street culture
Posted on May 22, 2023
by Teddy Cambosa
The platform will include a content series featuring unexpected collaborations between established cultural icons and up-and-coming trailblazers across Singapore, the Philippines and Vietnam.
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AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
Posted on May 22, 2023
by MARKETECH APAC
In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
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