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Category: Southeast Asia

ramadan moonfolks whitepaper 2025
Brands must prioritise value, local relevance, and digital engagement this Ramadan, Moonfolks’ latest whitepaper highlights
Posted on February 18, 2025
by Aliza Carmona
Indonesia – Advertising agency Moonfolks has released a new whitepaper revealing how economic pressures are reshaping Ramadan consumer habits in Indonesia, spotlighting frugal spending, local brand support, and community values. The whitepaper examines how Indonesian consumers are navigating financial...
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miq addy cutts commercial director 2025
MiQ welcomes Addy Cutts as new commercial director for SEA
Posted on February 18, 2025
by Aliza Carmona
Singapore –MiQ has appointed seasoned programmatic and tech executive Addy Cutts as its new commercial director for Southeast Asia, tasking him with driving regional growth and leading sales and account management teams.  In this newly created role, Cutts will oversee MiQ’s commercial operations,...
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Kellogg’s taps Greenpark as regional social media partner in SEA
Kellogg’s taps Greenpark as regional social media partner in SEA
Posted on February 17, 2025
by Fatima Baduria
Food manufacturing company Kellogg’s has appointed digital content agency Greenpark as its regional social media partner in Southeast Asia.
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Singapore High Court orders blocking of 22 pirate sites, 70 domains
Singapore High Court orders blocking of 22 pirate sites, 70 domains
Posted on February 17, 2025
by Fatima Baduria
Singapore's High Court has ordered to block 22 illegal streaming sites and 70 related domains, strengthening its anti-piracy efforts in the country.
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cheetos indonesia pepsico return main
Cheetos makes a comeback in Indonesia following PepsiCo’s $200m investment
Posted on February 17, 2025
by Aliza Carmona
Indonesia – Cheetos, the iconic snack brand from Frito-Lay, has returned to the Indonesian market, marking a major milestone following PepsiCo Indonesia’s new $200m (Rp3.27t) manufacturing facility in Cikarang. Gabrielle Angriani, director of public policy, government affairs & corporate communications...
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Singapore sees enhanced digital government customer experience, but site performance lags: report
Singapore sees enhanced digital government customer experience, but site performance lags: report
Posted on February 17, 2025
by Fatima Baduria
Singapore has progressed in its digital government aim, particularly in customer experience and accessibility, according to Adobe’s report.
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cadbury ogilvy perfectly imperfect vday
Cadbury, Ogilvy celebrate the beauty of imperfect love in heartfelt Valentine’s Day campaign
Posted on February 17, 2025
by Aliza Carmona
Philippines – Cadbury teamed up with Ogilvy Philippines, Indonesia, and Singapore for a Valentine’s Day campaign celebrating the beautifully imperfect nature of real love. Cadbury’s campaign highlights how the most meaningful love stories often defy clichés and expectations. It embraces the complexities...
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Atome Financial secures US$80m credit facility to further accelerate business growth in SEA
Atome Financial secures US$80m credit facility to further accelerate business growth in SEA
Posted on February 17, 2025
by Fatima Baduria
Atome Financial, a digital financial technology platform under Advance Intelligence Group, has secured a US$80m credit facility to fuel its growth in Southeast Asia.
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AIA Singapore partners with soon-to-open Rainforest Wild Asia, sponsors play space, tapir habitat
AIA Singapore partners with soon-to-open Rainforest Wild Asia, sponsors play space, tapir habitat
Posted on February 14, 2025
by Fatima Baduria
Insurance company AIA Singapore has teamed with Mandai Wildlife Reserve’s Rainforest Wild Asia, set to open on March 12.
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Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Posted on February 14, 2025
by Fatima Baduria
Superapp Grab is surprising Filipino couples with a walking delivery bag this Valentine’s Day in its latest marketing campaign.
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