Category: Southeast Asia
In MARKETECH APAC’s latest Agency Leadership Decoded, Eunice Tan, group CEO at TSLA, shares how she leads with an approach that blends creativity and innovation, turning it into a culture.
In his new role, Teck Seng will oversee all of Sun Life Financial’s operations in Malaysia, spearhead strategic growth, and drive business innovation. The insurer currently manages RM7 billion in assets under management.
The Tourism Authority of Thailand (TAT) has launched its international ‘Be My Guest’ campaign, aiming to boost the nation’s cultural influence and tourism.
Indonesia – The Indonesian government is considering new tax regulations that would require e-commerce platforms to withhold a portion of sales income from sellers, according to a Reuters exclusive citing two industry sources familiar with the matter. Under the proposed policy, platforms would be obligated...
The rollout announcement drew immediate backlash, with sellers expressing frustration at the short notice and the complexity of translating listings overnight. E-commerce communities decried the move as rushed and burdensome.
Thailand – The National Blood Centre and Thai Red Cross Society are inspiring a new generation of blood donors through an emotion-driven blood donation campaign. The new public service campaign was developed in partnership with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing...
Arcc Assets, the specialised asset management arm of Arcc Holdings, has named creative digital agency 8traordinary as its social media agency of record.
Vietnam – WPP Media, the media investment arm of WPP, has been appointed as the media agency of record for KFC Vietnam (Joint Venture Co Ltd) following a competitive pitch, taking on full responsibility for integrated media planning and buying. As part of the mandate, WPP Media will also handle analytics...
The Central Narcotics Bureau (CNB) has unveiled real stories of drug abuse in its latest campaign with Edelman Singapore.
Shoppable videos have emerged as one of the highest converting advertising formats in Southeast Asia (SEA), according to a report from BPaaS company AnyMind Group.
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