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Category: Southeast Asia

This is how Filipinos make extra-special moments with their moms on Mother’s Day, according to GrabAds
This is how Filipinos make extra-special moments with their moms on Mother’s Day, according to GrabAds
Posted on May 12, 2023
by Maureen Basa
The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a picture of how Grab empowers users to create special Mother’s Day celebrations.
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ShopBack Philippines’ Timothy Tuason elevated to commercial director role
ShopBack Philippines’ Timothy Tuason elevated to commercial director role
Posted on May 11, 2023
by MARKETECH APAC
Prior to the new role, Tuason headed ShopBack’s merchant business for a little over four years.
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Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Posted on May 11, 2023
by Maureen Basa
Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved”, Dettol's film highlights the journey of new parents as they navigate the challenges of parenthood.
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Publicis Groupe’s Digitas, Razorfish appointed by SingHealth to enhance digital experience
Publicis Groupe’s Digitas, Razorfish appointed by SingHealth to enhance digital experience
Posted on May 11, 2023
by Teddy Cambosa
Both agencies will work closely with SingHealth to deliver a comprehensive digital strategy supporting the organisation’s aim to provide holistic healthcare services to its patients. 
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Despite high inflation, Filipino SMBs most bullish amongst APAC counterparts
Despite high inflation, Filipino SMBs most bullish amongst APAC counterparts
Posted on May 9, 2023
by Teddy Cambosa
According to the data, three quarters of Filipino small businesses grew in 2022, an increase of 10 percentage points from 2021. A robust economy contributed to 89% predicting growth this year.
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Around 7 of 10 ad talents seek alternative employment regardless of job satisfaction: 4AS Philippines
Around 7 of 10 ad talents seek alternative employment regardless of job satisfaction: 4AS Philippines
Posted on May 9, 2023
by Maureen Basa
The 2022 Happiness Study was commissioned by the 4As to determine the happiness levels and sentiments of talents in the advertising industry.
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Lemma appoints Swaminathan Iyer as director of CTV for SEA
Lemma appoints Swaminathan Iyer as director of CTV for SEA
Posted on May 9, 2023
by Teddy Cambosa
Iyer’s appointment comes at a critical time of growth for the company as it expands its ad portfolio to include CTV alongside DOOH, making it available to clients in the region.
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Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Posted on May 8, 2023
by Teddy Cambosa
Khaw is a seasoned brand expert and has over 16 years of experience in brand management. During his recent role, he has successfully led several strategic branding initiatives for airasia that resulted in significant revenue growth.
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MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’
MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’
Posted on May 8, 2023
by Teddy Cambosa
According to CEO Stanley Clement, they are carefully curating their Creative Leadership Council and bringing together the best minds of the industry with a mix of modern, traditional, data, storytelling, and long and short form content.
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Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Posted on May 8, 2023
by Teddy Cambosa
The ads feature various depictions of the Muslim celebrations whether through purposeful teaching, viewer relatability, or simply all about ‘just-feel-good’ vibes.
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