Category: Southeast Asia
Trip.com Group and Penang Global Tourism (PGT) have signed an agreement to expand their current relationship to a global scale. Trip.com Group's platforms, such as Trip.com and Ctrip, will actively stimulate inbound tourism to Penang through this new MOU for the next three years.
Originally launched in 2019 as "Holiday Quickies," this travel advertisement has sparked the desire to travel and the adventurous spirit of many Singaporeans.
According to the data, only around 41% feel that their sales and marketing teams and 38% of customer service teams can effectively connect with prospects. On top of that, close to half (43%) say that growth is slowing and the strategies that have worked in the past are becoming less effective.
Under the partnership, Digichive and LMX launched the first programmatic guaranteed campaign at NAIA International for a BPO company, marking the Philippine’s first-ever indoor programmatic-enabled screens.
As part of this initiative, Sofitel Kuala Lumpur Damansara, a hotel in Kuala Lumpur, has already begun taking JCB Card payments made possible by HLB.
Being a part of Stellar Ace’s ‘Green Journey’ workflow, the new offering will be focusing on sustainability, considering the entire life cycle of each client’s advertising campaign, from the supplies and processes used, to end-of-life recycling.
In this partnership, DFS and Ant will collaborate to deploy marketing cooperation, thereby increasing DFS's visibility directly within Alipay and Alipay+ partner wallets' apps. This collaboration aims to offer more targeted, personalised, and relevant rewards to shoppers, including exclusive offers,...
If completed, the proposed acquisition would build on AEV’s portfolio diversification strategy to enter the branded consumer goods space and on CCEP’s successful expansion into the Asia-Pacific region via its acquisition of Coca-Cola Amatil in 2021.
DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.
These digital collectibles mark the first time for Philippine Airlines to enter the blockchain industry, with these digital collectibles possessing customer benefits as well as access to the Philippine Blockchain Week event.
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