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Category: Southeast Asia

ZALORA weaves tradition with style in ‘ZALORAYA’ campaign redefining modest wear
ZALORA weaves tradition with style in ‘ZALORAYA’ campaign redefining modest wear
Posted on March 10, 2025
by Aliza Carmona
The new campaign is redefining modest wear in the midst of Ramadan, weaving modernity with tradition.
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IPG Mediabrands taps Zachary Lim to spearhead Singapore operations
IPG Mediabrands taps Zachary Lim to spearhead Singapore operations
Posted on March 10, 2025
by Aliza Carmona
Zachary Lim has been appointed as head of IPG Mediabrands Singapore, the media holding company under Interpublic Group.
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Coca-Cola, NewJeans transform ordinary laundromat into an epic pop-up pop culture playground
Coca-Cola, NewJeans transform ordinary laundromat into an epic pop-up pop culture playground
Posted on March 10, 2025
by Teddy Cambosa
Coca-Cola and popular K-pop girl group NewJeans–also known as NJZ–have collaborated in turning an ordinary laundromat in Malaysia into an epic pop-culture playground from March 12-15, 2025. Said activation is done in partnership with WPP OpenX, led by Ogilvy Singapore.
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Around 90% of viewers in Indonesia, Thailand prefer quality of professional videos over social videos: report
Around 90% of viewers in Indonesia, Thailand prefer quality of professional videos over social videos: report
Posted on March 7, 2025
by Aliza Carmona
90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos, according to a report from the Asia Video Industry Association (AVIA).
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YouBiz forges partnership with TikTok to boost financial, advertising solutions
YouBiz forges partnership with TikTok to boost financial, advertising solutions for Singaporean businesses
Posted on March 7, 2025
by Aliza Carmona
YouBiz, YouTrip’s financial platform, is teaming up with TikTok for Business to boost its financial and advertising solutions for businesses in Singapore.
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PTT Station slams internet myths to fuel truth in latest ad with Yell
PTT Station slams internet myths to fuel truth in latest ad with Yell
Posted on March 7, 2025
by Aliza Carmona
The campaign, titled ‘They Said What?!’, brings online myths about PTT to life, debunking them head-on to fuel truth.
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What's NEXT in Marketing: Trust isn’t a tactic—it’s the ultimate differentiator in the digital age
What's NEXT in Marketing: Trust isn’t a tactic—it’s the ultimate differentiator in the digital age
Posted on March 7, 2025
by MARKETECH APAC
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
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Grab acquires Malaysian supermarket chain Everrise
Grab acquires Malaysian supermarket chain Everrise 
Posted on March 6, 2025
by Teddy Cambosa
Since the investment, Navis has closely collaborated with the company to accelerate the rollout of new stores and to refurbish existing ones, further enhancing the shopping experience for customers. 
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SG MOH Healthies SG dentsu campaign
MOH’s latest campaign urges Singaporeans to prioritise proactive health management 
Posted on March 6, 2025
by Aliza Carmona
Singapore – Singapore’s Ministry of Health (MOH) has partnered with Dentsu Creative Singapore to launch a campaign urging Singaporeans aged 40 and above to enrol in ‘Healthier SG’ and take charge of their health through preventive care. Titled “Live for Tomorrow, Today,” the campaign is part...
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sncf coop brand campaign 2025
SNCF unveils brand awareness campaign to highlight co-operatives’ social impact in Singapore
Posted on March 6, 2025
by Aliza Carmona
Singapore – The Singapore National Co-operative Federation (SNCF) has launched “Co-op of the Day” (#COTD), a brand awareness campaign celebrating the 100th anniversary of the Singapore Co-operative Movement (SCM). Hosted on SCM’s Instagram and Facebook pages, the campaign showcases the impactful work...
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