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Category: Southeast Asia

MARKETECH-PHOTOS
KFC Thailand’s viral ads remind hardworking Thais to enjoy their lunch breaks 
Posted on August 29, 2023
by Aliza Carmona
KFC Thailand unveiled its newest trilogy of relatable advertisements that tapped into the insights of Thai people on how lunchtimes have become a dull mealtime routine.
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Grand Hyatt Singapore launches contest to celebrate local hidden gems and experiences
Grand Hyatt Singapore launches contest to celebrate local hidden gems and experiences
Posted on August 29, 2023
by Teddy Cambosa
Participants can compete to win a grand prize of one million World of Hyatt points that can be used to redeem free nights, room upgrades, gourmet and wellness experiences at Hyatt hotels in Singapore and around the world. 
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Singapore’s Agency for Integrated Care launches witty recruitment campaign via The Secret Little Agency
Singapore’s Agency for Integrated Care launches witty recruitment campaign via The Secret Little Agency
Posted on August 29, 2023
by Brandon Yulolo
Developed in partnership with The Secret Little Agency, AIC launched its campaign with the goal of shedding light on the one universal requirement which a career in community care needs.
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Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Posted on August 29, 2023
by Brandon Yulolo
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
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Samuel Christian joins Cake Group as chief marketing officer
Samuel Christian joins Cake Group as chief marketing officer
Posted on August 29, 2023
by Teddy Cambosa
He enters the position of CMO at Cake after helming the role of CMO at the Animoca Brands-backed web3 financial superapp hi, which notably brought the world's first fiat-crypto NFT Debit Card to market via a strategic partnership with Mastercard. 
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KFC SG rolls out new KFC Zinger Double Down in new interactive ‘whack-a-mole’ campaign
KFC SG rolls out new KFC Zinger Double Down in new interactive ‘whack-a-mole’ campaign
Posted on August 28, 2023
by Teddy Cambosa
Conceptualised by Havas Media Singapore, this game encourages individuals with S$1 off to shed any guilt and relish the irresistible Cheesy Mushroom Zinger Double Down.
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Tinder rolls out new public awareness campaign to safeguard against romance scams
Tinder rolls out new public awareness campaign to safeguard against romance scams
Posted on August 28, 2023
by Teddy Cambosa
From August 28 to September 10, Tinder users will receive an alert upon launching the Tinder app, where they can get directed to more information on how they can stay cautious of romance scams on the app. The campaign will also be accompanied by in-app inbox messages and push notifications. 
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4AS Malaysia’s CEO reiterates endorsement of pitch disbursement as fair compensation for pitch work
4AS Malaysia’s CEO reiterates endorsement of pitch disbursement as fair compensation for pitch work
Posted on August 28, 2023
by Teddy Cambosa
The commission has also noted that there are a few advertisers who call for sham pitches with the agency selection already made, prior to the presentation, while others have exploited agencies by using speculative pitches to garner free brand positioning, strategy, and creative ideas. 
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Workato to onboard 1,500 SG SMEs for digital automation offering alongside IMDA, tech partners
Workato to onboard 1,500 SG SMEs for digital automation offering alongside IMDA, tech partners
Posted on August 25, 2023
by Teddy Cambosa
Through the scheme, Workato aims to onboard over 1,500 SMEs and help them access funding, resources and opportunities to scale up their digitalisation efforts across human resources, marketing, sales, and finance.
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Here’s how Spotify’s new Pinoy hip-hop initiative ‘Kalye X’ rolled out
Here’s how Spotify’s new Pinoy hip-hop initiative ‘Kalye X’ rolled out
Posted on August 25, 2023
by Teddy Cambosa
As part of this new initiative, Spotify worked with emerging and established Pinoy hip-hop artists to release a series of Spotify Singles.
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