Category: Southeast Asia
For the government, the move is aimed at quashing e-commerce sellers that are purportedly abusing pricing tiers on social media to promote their products, a move that officials say ‘kills’ offline merchants.
Around 56% of Southeast Asians follow influencers on social media, but 55% remain to have a neutral impression towards them, according to a survey by Milieu Insight.
Data from the report suggests 47% of respondents cite lack of resources and support or unpreparedness for innovation as the biggest barrier to digital adoption, with budget or financial cost following at 42% and the lack of relevant knowledge or skills coming third at 38%.
Exclusive data obtained from Meltwater by MARKETECH APAC notes that negative sentiment for it comprise around 25% of the online discussion, while neutral discussion comprising around 55.4% of online discussion. Lastly, positive sentiment was around 19.6% of online discussion.
Singlife's new campaign via MullenLowe Singapore uses the quintessentially local expression "Caaaaan!" throughout its marketing and communications assets, highlighting the parallels between its brand story and Singapore's national journey.
Carousell Campus also houses the Group’s first ‘Capabilities Centre’, which brings the group’s brands and subsidiaries into one single location to streamline operations, integrate capabilities for authentication and inspection, as well as allow for more efficient collaboration.
In a statement, the company plans to sell its activities under the foodpanda brand in Singapore, Cambodia, Laos, Malaysia, Myanmar, the Philippines and Thailand.
This is part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for brand experience (BX) and customer experience (CX).
These findings come at a time where children in Singapore are spending more time online than ever before, with four out of five local children now spending one to six hours online daily for education and entertainment.
In order to get this message across and reach the hearts of Singaporeans, the campaign ‘Hawker Nation’ hijacks the media landscape of August 2023, giving hawkers the ‘Presidential’ treatment they deserve.
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