Category: Southeast Asia
The regional investment is part of the company’s €1.35b strategic investment globally.
The scope of work includes the creation of three films, featuring Granola, Coco Galaxy, and Coco Fills – each laddering up to a single idea to build the Kellogg’s master brand. Additionally, Ogilvy Singapore has crafted key visuals (KVs) for each product, with adaptations for digital billboards, bus...
This collaboration will enable Tomato Interactive's clients to use GrabAds' comprehensive retail media tools, allowing them to connect with valuable users across Southeast Asia through the Grab super app ecosystem. It also marks GrabAds' first collaboration with a global marketing agency in the Greater...
In a statement to MARKETECH APAC, a spokesperson for Flash Coffee said that the closure of its Singaporean presence was to focus more on its more promising markets.
Etiqa Insurance has officially unveiled its first 3D interactive installation as part of its latest ‘With You for the Ride’ campaign that encourages Singaporeans to explore life's uncharted possibilities.
At its core, WINK Hunt is about bringing joy, interactivity, and a touch of fun and lifestyle to the daily commute, encouraging everyone to embark on an exciting journey as they ride the MRT.
Ratnam, who is based in Kuala Lumpur, will be in charge of overseeing Warner Music's operations in Malaysia. He will oversee initiatives for strategic growth and work to improve the company's market presence.
Jollibee's campaign shows how it can transform everyday situations into Christmas, as unsuspecting individuals step into what appears to be a standard Christmas-themed photo booth, only to discover a surprise filled with joy.
Segment users will be able to synchronise hashed, cookieless data with their real-time customer profiles because of strategic partnership with Yahoo Advertising and seamless integration with Yahoo ConnectID. This integration allows them to expand the scope and relevance of their campaigns.
This extension shows iCompaz's commitment to growing its presence in Singapore and the Southeast Asian market. The region has one of the fastest-growing economies in the world and is an important growth market. iCompaz, founded in 2018, has collaborated with Temasek to drive its technology transformation...
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