Category: Southeast Asia
Malaysia’s digital content market has grown substantially over the years, posting RM87.25 billion in revenue and RM11.18 billion in export sales, while creating gainful employment for some 11,154 Malaysians within this industry since 2011.
Filipinos trust Google and YouTube over leading social media platforms for their purchases, according to Ipsos’ study.
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative and child-friendly guides. Called the ‘Bonding Instruction’, the initiative reimagines IKEA’s traditional...
Podcast network The Pod Network is collaborating with audio production company Hit Productions to advance podcast growth in the Philippines.
Moreover, the film also serves as a reminder of togetherness and the essence of community, demonstrating the enduring spirit of Takaful.
The Department of Trade and Industry (DTI) and TikTok Shop have teamed up to launch the ‘Unlad Lokal’ program.
The regional wins with Kia and Emborg highlight Sticky Rice’s ability to adapt to diverse industries, from automotive to FMCG, across a variety of different countries in Asia, while maintaining a relentless focus on storytelling and audience connection.
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’ campaign in Bangkok for a second year, as part of efforts to promote moderation and reduce binge drinking during the holiday. The ‘Drink More...
User-generated content and influencer marketing have sparked the sales increase on social media platforms, according to Euromonitor International’s report.
In his role as group business director, Jay will be responsible for overseeing the business development strategy, client servicing, and partnership building in Malaysia. He will also play a regional role, working closely with the leadership team to align growth initiatives across Viddsee’s Southeast...
