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Category: Southeast Asia

CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
Posted on May 30, 2025
by Teddy Cambosa
The initiative was launched in conjunction with Gawai Dayak and Pesta Kaamatan, major harvest festivals celebrated in East Malaysia, as a tribute to the cultural richness of the region.
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dentsu indonesia microlax buktupup
Dentsu Indonesia, Microlax introduce toilet-booking service for travellers seeking relief
Posted on May 30, 2025
by Aliza Carmona
Indonesia – Microlax has partnered with Dentsu Indonesia to launch BuktuPup, a peer-to-peer toilet rental microsite aimed at helping travellers locate and book private restrooms—addressing the ongoing challenge of accessing clean public toilets in tourist areas. Through the BuktuPup platform, travellers...
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MindNation, dentsu Philippines call on Filipinos to ‘Learn to Pause’ in calming campaign
MindNation, dentsu Philippines call on Filipinos to ‘Learn to Pause’ in calming campaign
Posted on May 30, 2025
by Aliza Carmona
Mental health organisation MindNation and marketing agency dentsu Philippines are encouraging Filipinos to ‘Learn to Pause’ in their latest campaign.
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Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch
Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch
Posted on May 29, 2025
by Teddy Cambosa
From strategic planning and key creative development to production, everything was executed entirely in-house—culminating in a full-funnel rollout across both digital and physical touchpoints.
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Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub
Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub
Posted on May 28, 2025
by Aliza Carmona
The National Library Board (NLB) of Singapore is introducing a unique way to read through ‘Spectacles,’ an augmented reality (AR) glasses.
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PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
Posted on May 28, 2025
by Teddy Cambosa
The FAST movement is built on the belief that ESG is not just for large corporations, and AI is not just about technology, it’s about transformation.
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Ayala Malls forges partnership with Summit Outdoor Media for OOH solutions
Ayala Malls forges partnership with Summit Outdoor Media for OOH solutions
Posted on May 28, 2025
by Aliza Carmona
Lifestyle destination developer Ayala Malls has forged a partnership with out-of-home (OOH) solutions provider Summit Outdoor Media to redefine customers’ retail experience.
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Coca-Cola to launch Foodmarks campaign in Singapore as part of ‘Food Fest Zone’ at GastroBeats 2025
Coca-Cola to launch Foodmarks campaign in Singapore as part of ‘Food Fest Zone’ at GastroBeats 2025
Posted on May 27, 2025
by Aliza Carmona
Coca-Cola is set to launch its ‘Foodmarks’ campaign in Singapore as part of the ‘Coca-Cola Food Fest Zone’ at GastroBeats 2025.
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FreeWheel, Innity forge partnership to boost premium CTV, online video advertising across SEA, Hong Kong
FreeWheel, Innity forge partnership to boost premium CTV, online video advertising across SEA, Hong Kong
Posted on May 27, 2025
by Aliza Carmona
Technology platform FreeWheel has forged a partnership with media company Innity to boost media buying across CTV and premium digital video.
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Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Posted on May 27, 2025
by Teddy Cambosa
The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.
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