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Category: Southeast Asia

Airasia MOVE elevates brand visibility with latest Viu rom-com series collaboration
Airasia MOVE elevates brand visibility with latest Viu rom-com series collaboration
Posted on November 15, 2023
by Brandon Yulolo
With the title being ranked first in Viu Malaysia, airasia MOVE and AirAsia X will be featured prominently in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.
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Scope3 partners with Mindshare to launch bespoke emissions dashboard for digital campaigns
Posted on November 15, 2023
by Aliza Carmona
Mindshare, the media services company that is part of GroupM and WPP, and sustainability platform decarbonising media and advertising Scope 3 joined forces to create a bespoke emissions scorecard that helps clients understand the carbon emissions of their digital media campaigns.
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Grab opens first physical merchant centre to support SG SMEs
Posted on November 15, 2023
by Teddy Cambosa
Grab has recently announced the opening of its first physical merchant centre in Singapore in order to support local SMEs in their digital growth, as well as offering them a physical space for networking.
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Straits Interactive unveils generative AI software suite catered to SMEs
Posted on November 15, 2023
by Teddy Cambosa
Straits Interactive has announced the launch of Capabara, a suite of software designed to empower SMEs by harnessing the power of generative AI, featuring ChatGPT-like capabilities, to support their business objectives.
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AMKFSC Community Services rebrands to Allkin Singapore, launches refreshed identity
Posted on November 15, 2023
by Aliza Carmona
Community-based social service agency AMKFSC Community Services has unveiled a refreshed identity with the launch of a new logo and a new name, Allkin Singapore.
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Klook, Singapore Tourism Board scale up partnership to promote events and attract SEA travellers
Klook, Singapore Tourism Board scale up partnership to promote events and attract SEA travellers
Posted on November 14, 2023
by Brandon Yulolo
Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign 'Made in Singapore'.
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Publicis Groupe SG, SMU team up with Singtel to support future creatives with AI storytelling project
Posted on November 14, 2023
by Aliza Carmona
Global marketing and communications network Publicis Groupe, Singapore Management University (SMU), and communications technology group Singtel have joined forces to organise an AI-driven storytelling workshop for students.
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Dulux Indonesia promotes healthier dining environment in latest CSR campaign
Posted on November 14, 2023
by Azunta Gaviola
Indonesia – As the country strives for a healthier dining environment, Dulux Indonesia, alongside Innocean Indonesia, has spearheaded an initiative catered specifically to reducing flies among school canteens in Indonesia. This collaborative effort came up with a campaign called ‘Project Yellow...
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Armor All taps abandoned vehicles to showcase cleaning product lineup in new campaign
Posted on November 13, 2023
by Azunta Gaviola
Kuala Lumpur, Malaysia – In an effort to create a revolutionary platform for outdoor advertising, pioneering car cleaning products company Armor All has recently partnered with global communications network Havas Malaysia. This combined effort is set to leverage the use of abandoned cars as a medium...
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Publicis Groupe leads cancer-oriented initiative in the PH
Posted on November 13, 2023
by Azunta Gaviola
Manila, Philippines – Following their commitment to breaking the cancer stigma in the country, the Publicis Groupe has recently teamed up with Ayala Healthcare Holdings and the People Management Association of the Philippines (PMAP) to establish a global cancer-oriented initiative.  Called “Working...
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