Category: Southeast Asia
Marketers in Southeast Asia (SEA) are prioritising retention (65%) and brand building (64%), according to a report from partnership management platform impact.com.
Dentsu Creative Vietnam has launched a new campaign for Carl Zeiss Vietnam Ltd.’s new laser vision correction (LVC) technology.
L'Oréal Travel Retail has unveiled the first A.G.E Lab of its medical aesthetic skincare brand, SkinCeuticals, at Changi Airport.
As part of its mission to empower SMEs, PUMM will continue to organise events across Klang Valley, Johor Bahru, Penang, Kota Kinabalu and other key states, covering a range of topics relevant to startups, innovators, and growth-stage entrepreneurs.
Indonesia – Indofood has teamed up with Dentsu Indonesia to launch a bold new campaign for SARIMI ISI 2’s Korean Spicy Chicken flavour, fusing the global appeal of K-pop with a uniquely local twist through Indonesia’s own ‘dangdut’ culture. Titled ‘The Unexpected Idol’, the campaign presents an unlikely...
Closeup, Unilever’s toothpaste brand, has rebranded in collaboration with creative growth agency MullenLowe Singapore.
The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green Singapore (CGS).
Indonesia – Validus Group and Fintech Nation, a mission-driven public benefit corporation focused on ecosystem innovation, have launched a US$10 million embedded finance fund (the fund) to expand access to credit for small and medium enterprises (SMEs) in Thailand and Indonesia. Validus and Fintech Nation...
Indonesia – L’Oréal Luxe Indonesia has appointed Sebastian Au as its new omni-channel marketing director (CMO), with a mission to transform the luxury beauty experience in one of Southeast Asia’s most vibrant and rapidly growing markets. In his role, Sebastian is focused on integrating digital and physical...
The soft drinks market in Singapore has reached a value of SGD 12 billion, according to a report from analytics company Euromonitor International.
