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Category: Southeast Asia

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Lion & Lion launches new social media consultancy, ‘Social IntelliSync'
Posted on January 31, 2024
by Aliza Carmona
Digital agency network Lion & Lion has officially unveiled ‘Social IntelliSync’, a social media consultancy practice that underscores the agency’s commitment to pioneering creative solutions.
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Cloud platform Genesys announces its acquisition of Radarr Technologies 
Posted on January 30, 2024
by MARKETECH APAC
Through the acquisition, Genesys will integrate Radar Technologies' public social media capabilities with the Genesys Cloud platform to enhance customer experience (CX). This partnership enables the development of proactive, prescriptive engagement tactics aimed at increasing loyalty in the AI econo...
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Generosity and inclusivity: FairPrice’s CNY campaign embraces the values of Year of the Dragon
Posted on January 30, 2024
by MARKETECH APAC
FairPrice has launched a new campaign in time for the Chinese New Year celebration, which brings to life the story of the ‘Dragon in the Great Race’ to portray FairPrice’s role in Singapore’s Chinese New Year celebrations.
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SGInnovate appoints MINISTRY as media performance agency
SGInnovate appoints MINISTRY as media performance agency
Posted on January 30, 2024
by Teddy Cambosa
Through the mandate, MINISTRY will develop and execute a comprehensive media strategy aligned with SGInnovate's mission of nurturing Deep Tech startups and talent. 
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CNN Philippines to discontinue operations on January 31
CNN Philippines to discontinue operations on January 31
Posted on January 29, 2024
by Teddy Cambosa
In an advisory sent out by the network on its television channel, it indicated that the cessation of its operations will roll out across free-to-air TV, cable TV, and digital platforms. This advisory has been also posted across its social media channels.
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These key trends push digital growth amongst mobile consumers in SEA: report
These key trends push digital growth amongst mobile consumers in SEA: report
Posted on January 29, 2024
by Brandon Yulolo
Notably, data from InMobi’s report shows that the activities of Southeast Asians as mobile consumers frequently revolve around tuning in to live streams for games and shopping, playing mobile games, using super apps, and utilising lock screen apps.
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Exploring the future of marketing: key Philippine industry leaders discuss AI's challenges and opportunities
Posted on January 29, 2024
by Teddy Cambosa
MARKETECH APAC invited top Philippine marketing leaders for a roundtable event to share their insights on AI in marketing, and how they’re implementing AI across their marketing strategies.
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Sky Cable makes final broadcast on February 26 as PH competition body approves acquisition by PLDT
Sky Cable makes final broadcast on February 26 as PH competition body approves acquisition by PLDT
Posted on January 27, 2024
by Teddy Cambosa
In a text advisory sent out to its users, Sky Cable said that it will officially discontinue its cable TV business following its last broadcast day and in anticipation of the PLDT acquisition.
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Mike Forster appointed as managing director of PR agency SCOP3 Group
Mike Forster appointed as managing director of PR agency SCOP3 Group
Posted on January 26, 2024
by Teddy Cambosa
With a distinguished career spanning over 19 years, Forster has held various leadership positions within WPP agencies, demonstrating his expertise in brand building and fostering client relationships. 
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Singtel’s Chinese New Year campaign celebrates empowerment and pursuit of passions across generations
Posted on January 26, 2024
by Aliza Carmona
Communications technology group Singtel has launched its latest Chinese New Year festive campaign titled ‘A Date With Spring’ which showcases the power of technology to empower learning and pursuit of passions across generations.
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