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Category: Southeast Asia

Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
Posted on July 3, 2025
by Aliza Carmona
Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign.
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LEGOLAND Malaysia Resort appoints Mutant Communications as new PR agency
LEGOLAND Malaysia Resort appoints Mutant Communications as new PR agency
Posted on July 3, 2025
by Teddy Cambosa
The appointment comes as LEGOLAND Malaysia continues to position itself as a must-visit destination for immersive, play-fuelled experiences that spark curiosity, foster creativity, and bring families together. 
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Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia
Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia
Posted on July 3, 2025
by Aliza Carmona
Google has launched a new YouTube creator series to highlight its Ad Solutions for marketers across Southeast Asia.
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Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore
Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore
Posted on July 3, 2025
by Aliza Carmona
With Income Insurance’s Gro Cash Plus and Gro Cash Sure ensuring less financial stress for customers, Max the Stress Ball finds himself not needed.
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CelcomDigi tackles cyber scams with special TV show segment via OMD Malaysia, Media Prima
CelcomDigi tackles cyber scams with special TV show segment via OMD Malaysia, Media Prima
Posted on July 3, 2025
by Teddy Cambosa
Each episode features dramatic reenactments of real cases reported to the Royal Malaysia Police (PDRM), covering scams such as phone fraud, romance scams, bogus parcel deliveries, fake investments, job offer deceptions and cash prize swindles.
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Guinness Malaysia appoints Archetype as PR agency of record
Guinness Malaysia appoints Archetype as PR agency of record
Posted on July 2, 2025
by Teddy Cambosa
Archetype Malaysia won the pitch by impressing Guinness with its strategic thinking, strong cultural insights, and “earned-first” creative approach. 
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dentsu thailand vajira hospital praykinson
Dentsu Thailand, Vajira Hospital launch prayer-based app to aid Parkinson’s patients
Posted on July 2, 2025
by Aliza Carmona
Thailand – Dentsu Thailand has partnered with Vajira Hospital to launch ‘Praykinson’, a voice therapy app designed to support Parkinson’s disease patients in managing their symptoms through guided prayer exercises. The initiative responds to data showing that approximately one in every 100 elderly Thais...
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Netflix takes Malaysians to a trip to memory lane with latest ‘Squid Game’ exhibit
Netflix takes Malaysians to a memory lane trip with latest ‘Squid Game’ exhibit
Posted on July 1, 2025
by Teddy Cambosa
The exhibit opened on Friday with a striking visual spectacle: 50 Pink Guards marching in formation alongside Young-hee and Chul-su, the towering, sinister dolls who have become symbols of the franchise.
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ORO Malaysia announces key leadership hires amidst regional growth push
ORO Malaysia announces key leadership hires amidst regional growth push
Posted on July 1, 2025
by Teddy Cambosa
Coinciding with the leadership appointments, ORO Malaysia has also announced the relocation of its office to Stellar Suites in Puchong, effective 2 July 2025. The move is part of its broader strategy to expand operational capabilities in the Malaysian market.
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one championship relocate to thailand
ONE Championship shifts global production hub from Singapore to Bangkok
Posted on July 1, 2025
by Aliza Carmona
Thailand – ONE Championship (ONE), the global martial arts and combat sports organisation, has announced the relocation of its global production hub from Singapore to Bangkok, Thailand, as part of its ongoing strategic expansion. With the relocation, Bangkok will now serve as ONE’s primary production...
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