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Category: Southeast Asia

KrisFlyer celebrates 25 years with release of youthful coming-of-age film
KrisFlyer celebrates 25 years with release of youthful coming-of-age film
Posted on February 5, 2024
by Brandon Yulolo
Made with TBWA\Singapore and Cutscene, this heartwarming 1 minute film follows the journey of a young girl, who fearlessly steps through life's different doors as she navigates diverse experiences, while capturing a snapshot of rewards offered by KrisFlyer.
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Electrolux shuts down Singapore regional office, to relocate leadership to Thailand
Electrolux shuts down Singapore regional office, to relocate leadership to Thailand
Posted on February 4, 2024
by Teddy Cambosa
Electrolux has recently recorded a dip in its global sales, according to its recent year-end report for the fourth quarter of 2023. In it, the company noted that organic sales decreased by 0.8% mainly driven by negative prices but also lower volumes.
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Gushcloud International signs 14 new content creators from SEA market
Gushcloud International signs 14 new content creators from SEA market
Posted on February 2, 2024
by Teddy Cambosa
This move strengthens Gushcloud’s position as a Southeast Asian leader in the creator economy. Six (6) Filipino talents are now part of the Gushcloud family, while there are four (4) Thai and Indonesian additions to the roster as well. 
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STB, Marina Bay Sands, UOB partner to enliven Marina Bay precinct
STB, Marina Bay Sands, UOB partner to enliven Marina Bay precinct
Posted on February 2, 2024
by Teddy Cambosa
Alongside these engaging programming, this partnership will include a marketing campaign “Masterpieces. Made in Singapore,” leveraging STB’s global campaign that highlights how the ordinary is made extraordinary through a rich tapestry of unique and unexpected experiences made possible only in Singa...
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Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Posted on February 2, 2024
by Brandon Yulolo
Inspired by the traditional and iconic ‘Prosperity Toss’ - or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their...
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Goodday’s new packaging design offers web app-based connected experience for users to win prizes
Posted on February 2, 2024
by MARKETECH APAC
The partnership allows the web app to track interactions in real time, including purchasing patterns, product preferences, average engagement times, location, scan rates, number of visits, number of return visits, and social media shares. Through the process, personal data that comply with GDPR is collected,...
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SEA social media users amongst most active users from 5 billion strong global user base
SEA social media users amongst most active users from 5 billion-strong global user base
Posted on February 2, 2024
by Teddy Cambosa
Singapore – We Are Social and Meltwater has recently released their annual report on social media usage globally, and has noted that amidst a 5-billion strong global users base, users in Southeast Asia proved to one of most active user base, from gaming to social media usage. According to the report,...
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Coca-cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Coca-Cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Posted on February 1, 2024
by Brandon Yulolo
Designed to resonate with a wider audience, Coca-cola’s campaign features a redesign of Coca-cola’s cans with a dragon, this year's zodiac symbol which perfectly embodies the spirit of the Chinese New Year.
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Top Story: Tokopedia’s 12.12 jingle with Kobo Kanaeru, Heiakim shows the power of blending authenticity with rising cultural trends
Top Story: Tokopedia’s 12.12 jingle with Kobo Kanaeru, Heiakim shows the power of blending authenticity with rising cultural trends
Posted on February 1, 2024
by Teddy Cambosa
Amidst a growing competition amongst regional and local e-commerce players in Indonesia, Tokopedia managed to rise from other players during the 12.12 sale period. How did they do it? The Indonesian e-commerce giant tapped Kobo Kanaeru, a virtual YouTuber (VTuber) under the Hololive agency, and Internet...
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Agency Leadership Decoded: INNOCEAN Indonesia’s Chow Kok Keong on fostering an environment of creativity and innovation
Agency Leadership Decoded: INNOCEAN Indonesia’s Chow Kok Keong on fostering an environment of creativity and innovation
Posted on February 1, 2024
by Brandon Yulolo
As a creative leader who seeks to set their agency apart in an industry full of ideas, Chow has a unique way of encouraging his team members to think creatively, embrace diverse perspectives, and take risks rather than playing it safe.
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