Category: Southeast Asia
Singapore — Standard Chartered has launched WellnessNOW, a first-of-its-kind video series designed to integrate financial wellness into the broader narrative of personal well-being. The series is developed with dentsu Singapore as the campaign targets affluent consumers seeking balance between...
According to the company, elements of the lion symbolise leadership, ambition, and forward-looking focus, while the wordmark has been updated to reflect confidence. The tagline has also been revised to “An OCBC Company.”
Timed with Merdeka, Malaysia Day, and the brand’s 28th anniversary, the homegrown cake chain rolled out its largest collaboration of the year from 15 August to 15 November 2025, featuring exclusive offerings at select outlets across the country.
Singapore — Digital marketing agency Xtend has unveiled its new marketplace-first e-commerce solution designed specifically for Southeast Asia’s dominant platforms to increase visibility, connect with high-intent shoppers, and drive measurable sales growth within marketplace ecosystems. The e-commerce...
The 3D-printed vessel was created with functional doors and magnetic, hand-sized containers, each containing custom-designed cookies tied to the fund’s themes and stock holdings.
Bangkok, Thailand — IHG Hotels & Resorts continues to expand its footprint in Thailand with the signing of voco Bangkok Siam, a 350-room premium hotel set to open in 2029. “Thailand continues to thrive as a top global travel destination, and we’re committed to supporting its growth by expanding...
Kuala Lumpur, Malaysia — YTL Group, in collaboration with Sea Limited, has launched Ryt Bank, a fully digital bank powered by artificial intelligence and developed in Malaysia. The launch positions Ryt Bank as the first AI-native bank created and tailored specifically for the Malaysian market....
The feature runs on Google Cloud’s Vertex AI platform, which provides insights into customer behaviour and preferences.
Singapore — Aiming to connect regional content creators, art collectors and expand event reach, Lazada sealed a partnership with POP MART, as they bring together POP TOY SHOW (PTS) Singapore 2025, which was held from August 22-24 at the Sands Expo & Convention Centre. As part of the partnership,...
Jakarta, Indonesia — Cheil Indonesia has recently appointed Iqbal Zakky Hasbianto as digital account lead, as the agency strengthens its digital leadership to accelerate growth across its integrated marketing offerings. “Cheil Indonesia’s strength lies in its ability to integrate creativity, data, and...
