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Category: Southeast Asia

P-pop group ALAMAT graces Cheer’s latest campaign, focusing on celebration of shared moments
P-pop group ALAMAT graces Cheers' latest campaign, focusing on celebration of shared moments
Posted on July 28, 2025
by Teddy Cambosa
The initiative, titled “Cheers to Happymess,” encourages Filipinos to view kitchen spills, crumbs, and post-meal cleanups not as chores but as reminders of family connection and everyday life.
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PropertyGuru pays tribute to its agents in celebration of SG60
PropertyGuru's SG60 initiative pays tribute to its agents with limited-edition jacket launch
Posted on July 28, 2025
by Aliza Carmona
PropTech company PropertyGuru is honouring its property agents through a limited-edition jacket launch in celebration of SG60.
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Industry veteran Merlee Jayme launches new creative agency Jayme Headquarters
Julia Arsenal Dela Rosa, Nikki Golez launch advertising agency PassionFruit Creative
Posted on July 28, 2025
by Aliza Carmona
A new independent advertising agency, PassionFruit Creative, has been launched in the Philippines by founders Nikki Golez and Julia Arsenal Dela Rosa.
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kerry group indonesia expnsion
Kerry expands Southeast Asia footprint with new RD&A facility and co-creation lab in Indonesia
Posted on July 28, 2025
by Aliza Carmona
Indonesia – Kerry Group has opened a new office and expanded its Research, Development & Applications (RD&A) facility in RDTX Place, South Jakarta, aimed at supporting product development and food innovation efforts in Indonesia and other Southeast Asian markets. Kerry Group, a global food and...
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Travelling in selective style: How brands can tap Gen Z for luxurious experiences
Travelling in selective style: How brands can tap Gen Z for luxurious experiences
Posted on July 28, 2025
by Aliza Carmona
The a la carte luxury approach also reveals Gen Z's preferences, highlighting the experiences and values they prioritise.
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PHD nabs Virgin Active’s media mandate for Singapore, Thailand business
PHD nabs Virgin Active’s media mandate for Singapore, Thailand business
Posted on July 25, 2025
by Aliza Carmona
PHD, an Omnicom Media Group (OMG) agency, has been appointed to handle health club operator Virgin Active’s media business in Singapore and Thailand.
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Mastercard enables MRT-3 commuters to ‘Tap & Go’ for fare payments
Mastercard enables MRT-3 commuters to ‘Tap & Go’ for fare payments
Posted on July 25, 2025
by Aliza Carmona
Metro Rail Transit Line 3 (MRT-3) commuters can now use Mastercard to pay fares, making way for smarter and more accessible transit experiences.
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alex eala nutriasia locally
NutriAsia’s Locally taps tennis star Alex Eala as brand ambassador to champion resilience
Posted on July 25, 2025
by Aliza Carmona
Philippines – Locally, a Filipino blended juice drink brand under NutriAsia, has partnered with tennis sensation Alexandra “Alex” Eala for an upcoming campaign aimed at empowering and inspiring the next generation of Filipino youth. At 20, Eala has emerged as a global tennis figure and a source of national...
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Maxis launches new brand promise ‘Tomorrow Begins Today’, inspiring Malaysians to make moments matter
Maxis launches new brand promise ‘Tomorrow Begins Today’, inspiring Malaysians to make moments matter
Posted on July 25, 2025
by Teddy Cambosa
The campaign reinforces Maxis’ role as more than just a telco provider. It underscores the company’s mission to help individuals, families, and businesses make the most of the present as they pursue their ambitions — whether launching a business, exploring a creative pursuit, or staying connected with...
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Singtel launches National Day film celebrating Singapore’s progress
Singtel launches National Day film celebrating Singapore’s progress
Posted on July 25, 2025
by Aliza Carmona
Communications technology group Singtel has launched its latest National Day film, honouring Singapore’s progress throughout the years.
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