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Category: Southeast Asia

A legal ‘chewing gum’? That’s possible in BBH Singapore’s latest collab stint with Irene Chan
A legal ‘chewing gum’? That’s possible in BBH Singapore’s latest collab stint with Irene Chan
Posted on August 6, 2025
by Aliza Carmona
BBH Singapore has made a legally permissible 'gum' in Singapore, known for banning chewing gum.
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Mutant strengthens SEA leadership team with new appointments
Mutant strengthens SEA leadership team with new appointments
Posted on August 5, 2025
by Aliza Carmona
Mutant has promoted Archana Menon as country manager for Singapore and Malaysia, while Allen Looi is named head of social.
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Agency Leadership Decoded: Jeffrey Lim on driving positive social impact at 8traordinary
Agency Leadership Decoded: Jeffrey Lim on driving positive social impact at 8traordinary
Posted on August 5, 2025
by Aliza Carmona
In MARKETECH APAC’s latest Agency Leadership Decoded interview with Jeffrey Lim, founder and managing director at 8traordinary, he delves into the agency’s values and how it translate to strategy.
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Barilla celebrates SG60, Merdeka Day with local collaborations in SG, MY
Barilla celebrates SG60, Merdeka Day with local collaborations in SG, MY
Posted on August 5, 2025
by Teddy Cambosa
Barilla is marking the month of August with a regional celebration of culture, food, and unity, unveiling two locally inspired initiatives for National Day in Singapore and Merdeka Day in Malaysia.
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grab stb mou partnership 2025
STB, Grab sign MOU to enhance visitor experiences and support local businesses
Posted on August 5, 2025
by Aliza Carmona
Singapore – The Singapore Tourism Board (STB) and Grab have signed a new Memorandum of Understanding (MOU) to collaborate on improving visitor experiences and supporting Singapore’s tourism sector. The partnership aims to attract more international visitors and increase tourism spending by providing...
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‘Absurdity that feels familiar’: Exploring the creative concept behind GIGIL’s latest work for Skyro’s comedic film
‘Absurdity that feels familiar’: Exploring the creative concept behind GIGIL’s latest work for Skyro’s comedic film
Posted on August 5, 2025
by Teddy Cambosa
Tapping into this cultural truth, local fintech company Skyro continues to strengthen its presence nationwide and recently teamed up with its first-ever brand endorser: award-winning actor Dennis Trillo. 
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Five Star Chicken takes on a ‘Mission to Five Star’ in latest campaign via BBDO Bangkok
Five Star Chicken takes on a ‘Mission to Five Star’ in latest campaign via BBDO Bangkok
Posted on August 5, 2025
by Aliza Carmona
Five Star Chicken has launched its ‘Mission to Five Star’ campaign in collaboration with BBDO Bangkok.
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Latest ‘What’s NEXT in Marketing’ conference in Indonesia spotlighted future of marketing insights–from social media marketing to AI
Latest ‘What’s NEXT in Marketing’ conference in Indonesia spotlighted future of marketing insights–from social media marketing to AI
Posted on August 4, 2025
by Teddy Cambosa
As Southeast Asia’s largest economy with a digitally savvy population of over 270 million, the archipelago presents unique opportunities—and challenges—for brands looking to make an impact.
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Scoot’s SG60 campaign inspires meaningful connections across generations
Scoot’s SG60 campaign inspires meaningful connections across generations
Posted on August 4, 2025
by Teddy Cambosa
The curated journeys allowed participants to connect and bond over activities such as batik painting in Ipoh, sandboarding in Perth, and kueh making in Shantou.
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AEON Bank, foodpanda MY team up to drive financial inclusion, support gig economy
AEON Bank, foodpanda MY team up to drive financial inclusion, support gig economy
Posted on August 4, 2025
by Teddy Cambosa
Both AEON Bank and foodpanda Malaysia aim to support broader socioeconomic development by harnessing digital platforms to deliver inclusive, customer-focused financial solutions.
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