Category: Southeast Asia
Singapore – Fresh out of the oven and into the hearts of Singaporeans, Filipino café icon Mary Grace made its local debut with Batch #001, a three-day online-exclusive pop-up from September 11 to 13. “We’re really excited to bring the goodness of home from the Philippines all the way to Singapore,”...
Unlike conventional automotive advertisements, footage of the run was shot, edited and uploaded in real time as the event unfolded.
Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex data. ‘Ad Awareness,’ which tracks the percentage of consumers who recall seeing a brand’s advertisement in the past...
Manila, Philippines – Southeast Asian digital finance platform Atome and Philippine digital bank Maya Bank have announced a loan channelling partnership worth ₱2.75 billion (approximately US$48 million). The initiative aims to broaden access to credit in the Philippines, particularly for underserved...
In an exclusive interview by MARKETECH APAC, Irene Cheah, chief marketing officer at Ryt Bank explained how the campaign is not all about flashy tech in banking for the sake of it, but about making banking genuinely smarter, faster, and more helpful.
The agreement, formalised through a memorandum of understanding signed on September 17, is intended to make electric vehicles more accessible to consumers and businesses while promoting a shift to cleaner energy.
National Book Store has teamed up with Leron Leron Sinta for a nationwide campaign called ‘The National Hunt’, which turns book shopping into an interactive scavenger hunt. Special prizes have been hidden inside selected books across National Book Store branches.
According to Maybank, the campaign blends “the practicality of cashback and rewards with the aspirational appeal of travel gear,” positioning the launch as both a financial product and a lifestyle statement.
Malaysia – Anytime Fitness has reached a major milestone in Malaysia with the opening of its 80th club at Neocyber, Cyberjaya, underscoring its position as the country’s largest fitness franchise. The expansion is paired with a new collaboration with the Ministry of Youth and Sports Malaysia, strengthening...
Bangkok, Thailand – As the UEFA Champions League returned to screens this year, Heineken launched “Cheers to The Real Hardcore Fans,” a campaign developed in partnership with Dentsu Thailand. The campaign aimed at reconnecting with local football fans and reinforcing its brand presence in a competitive...
