Category: Southeast Asia
The two companies first partnered in 2021, when StarHub purchased a 50.1% stake for an initial consideration of S$70.8 million.
The campaign features a limited-edition cup cover styled after her signature paper bag, which quickly gained traction online. In-store, Gigi Coffee baristas donned full-sized bag replicas, translating the online concept into an offline experience.
In an exclusive conversation with MARKETECH APAC, Sok Hoon mentioned that her approach will begin with a critical evaluation of how to differentiate their strategies within the competitive landscape of the hospitality industry.
Indonesia – MOVE has teamed up with the ASEAN Tourism Association (ASEANTA) to launch an integrated microsite designed to strengthen regional tourism integration and connectivity across Southeast Asia. The ‘Discover Asean’ platform, launched in conjunction with ASEAN’s 58th anniversary, seeks to make...
The campaign sits under Tiger’s new local platform, “Our Roar, Our Way,” a celebration of the unapologetic ways Singaporeans live, connect, and express themselves. And in true local fashion, the game nods to the nation’s famously kiasu, must-win spirit — the same drive that has propelled Singapore’s...
With cutting-edge multimedia, Singapore Flyer’s Time Capsule immerses travellers in interactive exhibits as a prelude to their journey.
With over eight years of experience spanning integrated media strategy, digital transformation, and regional campaign leadership, Mynd is set to lead the agency’s media strategy planning and ad optimisation efforts.
Globe Business, the enterprise arm of Globe Telecom, is building on its ‘Connected Success’ video series, calling for transformation amongst organisations.
Touted as the country’s first and only fully app-based mobile service — and among the first few globally — KiQ allows users to customise their plans entirely through the KiQ App, giving them full control over how they stay connected.
Indonesia – Indonesian OTT platform Vidio has teamed up with Shopee to launch Vidio Shopping, featuring ‘Vidio Affiliate Shopping Ads’—making it the first OTT platform in Indonesia to integrate affiliate e-commerce directly into its programming. The new feature, powered by Shopee, allows...
