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Category: Southeast Asia

Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Posted on April 4, 2024
by Brandon Yulolo
This strategic partnership between Taylor’s University and OMG Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.
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Dentsu Indonesia appoints Anwesh Bose as chief growth officer
Dentsu Indonesia appoints Anwesh Bose as chief growth officer
Posted on April 4, 2024
by Brandon Yulolo
In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and our clients to achieve the next phase of growth.
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MARKETECH-PHOTOS-_1_ (1)
Durex Singapore’s April Fools prank invites couples to come together in 6/9 night run
Posted on April 3, 2024
by Aliza Carmona
Durex Singapore has launched on social media its ‘Come Run’ 2024 couples’ night running event as part of its annual April Fools prank content.
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Puratos and Aforemention
Puratos appoints Aforemention to handle social media, performance marketing mandate across Malaysia, Singapore, Brunei markets
Posted on April 3, 2024
by MARKETECH APAC
Aforemention by FOREFRONT's main function will be to find global insights that the local market may relate to. They will also create performance plans and materials with the goal of raising awareness and bolstering Puratos' premium positioning.
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Carousell and LuxLexicon
Carousell acquires SG-based luxury bag reseller LuxLexicon to strengthen online retail of luxury goods
Posted on April 3, 2024
by MARKETECH APAC
The Carousell Group has purchased LuxLexicon's company and assets in order to add LuxLexicon's brand, large inventory of premium luxury bags for consignment and resale, and knowledge of offline retail to its portfolio. With this acquisition, LuxLexicon will be able to take advantage of Carousell Group's...
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Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust
Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust
Posted on April 2, 2024
by Brandon Yulolo
When it comes to leadership, Arshad values transparency and open communication regardless of levels or ranks, championing psychological safety by showing appreciation for feedback and ensuring diverse opinions to be said and heard, regardless of how good or bad it may be perceived and who it’s from.
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Julie’s new Hari Raya film a tale of how AI biases can be changed through positive narratives
Julie’s new Hari Raya film a tale of how AI biases can be changed through positive narratives
Posted on April 2, 2024
by Teddy Cambosa
Despite their multiple efforts to manually edit the prompt and content, the AI-generated ads consistently emphasised these stereotypical Hari Raya scenes of women cooking in the kitchen and men engaging in lighter tasks in the living room amongst many other stereotypes, reinforcing outdated gender n...
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Carro
Carro's festive film, 'Identity of Siti?' redefines journeys back to your hometown this Hari Raya
Posted on April 2, 2024
by MARKETECH APAC
Titled 'Identity of Siti?"The movie tells the story of a family travelling through a "balik kampung" and becoming stuck in traffic. But when Grandma recommends they go on an unplanned chase after an orange automobile, they feel better. 
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Durex Malaysia heats things up with energy drink for ‘thirsty’ adults on April Fools Day
Posted on April 2, 2024
by Aliza Carmona
Durex Malaysia has once again joined in on the fun with the launch of its first-ever Durex Energy Drink on social media as part of its witty annual April Fools antics.
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IKEA’s latest ‘INVSBÅL’ collection pay homage to invisible and makeshift home solutions
IKEA’s latest ‘INVSBÅL’ collection pays homage to invisible and makeshift home solutions
Posted on April 2, 2024
by Teddy Cambosa
Launched in time for April Fool’s Day and cheekily named the INVSBÅL collection (a play on “invisible”), the range features a see-through laundry basket, a transparent picture frame, as well as colourless storage boxes and clear shoe racks. 
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