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Category: Southeast Asia

Deliveroo’s latest insights on brand loyalty trends highlight importance of a strong delivery partner
Deliveroo’s latest insights on brand loyalty trends highlight importance of a strong delivery partner
Posted on May 8, 2024
by Teddy Cambosa
The findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times...
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AWS Investment
AWS announces S$12b investment in Singapore to boost cloud technology services
Posted on May 8, 2024
by MARKETECH APAC
By 2028, AWS aims to have invested over S$23 billion in its cloud infrastructure, tripling its initial S$11.5 billion investment in the AWS Asia Pacific (Singapore) Region through 2023.
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Around 64% of Singaporeans think that Mother’s Day should be properly celebrated: report
Around 64% of Singaporeans think that Mother’s Day should be properly celebrated: report
Posted on May 8, 2024
by Brandon Yulolo
Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.
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MARKETECH-PHOTOS
Mediacorp appoints Jacqui Lim as chief commercial officer to drive revenue and business growth
Posted on May 8, 2024
by Aliza Carmona
Mediacorp, the Singaporean state-owned media network, has named Jacqui Lim as its new chief commercial officer to drive revenue growth and unlock new business opportunities for the company.
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Yahoo & Hoppr
Hoppr, Yahoo Advertising form partnership to offer highly-focused advertising options for SG market
Posted on May 7, 2024
by MARKETECH APAC
Hoppr and Yahoo Advertising are slated to offer highly focused advertising options according to Singaporean households' viewing habits and interests. Through this collaboration, targeted TV advertising will advance, and a new era of advertising through ATV technology will be launched. By ensuring that...
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Wall Street Journal relocates Asia HQ to Singapore
Wall Street Journal relocates Asia HQ to Singapore
Posted on May 7, 2024
by Teddy Cambosa
WSJ editor-in-chief Emma Tucker said, “Some of these changes are structural: We are bringing together our business, finance and economics coverage. Some are geographic: We are shifting our center of gravity in the region from Hong Kong to Singapore, as many of the companies we cover have done.”
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Chinabank
Chinabank’s latest brand revamp aims to capture younger clients 
Posted on May 7, 2024
by MARKETECH APAC
Chinabank’s reputation as a financial institution that understands its customers' needs in a dynamic environment. This is reinforced by the brand refresh campaign. ‘Focused on You,’ the bank's new tagline, reflects its steadfast commitment to serving and putting its clients' needs first. Its new jingle...
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WE! Interactive collaborates with Partipost to enhance social media and marketing services
WE! Interactive collaborates with Partipost to enhance social media and marketing services
Posted on May 7, 2024
by Brandon Yulolo
This collaboration will leverage Partipost’s network to enrich WE! Interactive’s offerings, enabling superior content quality and broader audience engagement.
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Samsung connects people through technology in latest campaign with Singtel
Samsung connects people through technology in latest campaign with Singtel 
Posted on May 6, 2024
by Brandon Yulolo
The film, directed by Golden Horse Award nominee, He Shuming, draws inspiration from Singtel Group’s purpose to empower every generation and the many versatile uses of the Galaxy AI.
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Weekly podcast listenership hits 17m in the Philippines; comedy emerges as top genre
Weekly podcast listenership hits 17m in the Philippines; comedy emerges as top genre
Posted on May 6, 2024
by Teddy Cambosa
While the Internet (81.9%) and social media (80.8%) remained the most preferred information platforms, in 2023, podcasts (50.5%) have surpassed other media platforms such as online video streaming sites (40.4%), online news portals (22.1%), and television (19.9%) as the most preferred information so...
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