Bengaluru, India — KRAFTON India has introduced a new in-game feature in ‘Battlegrounds Mobile India’ (BGMI), a digital stepwell inspired by one of India’s most distinctive architectural traditions. The update integrates cultural heritage into the gaming experience, offering players a detailed and interactive environment that includes a dive point and a photo point.
To accompany the launch, KRAFTON India, in collaboration with creative agency tgthr., under its content vertical ‘tgthr. Originals’, unveiled ‘Destination BGMI Stepwell’, a tourism-style campaign designed to promote the virtual landmark.
The initiative reimagines the stepwell as “India’s hottest tourist destination, not on any map”, blending gaming exploration with cultural storytelling.
Presented as a vlog-style video series, the campaign also features leading gamers and influencers, combining in-game experiences with real-world cultural context. Participants include well-known BGMI players such as Scout, Dynamo, Punkk, Admino, LoLzZz, and Zgod, alongside influencers Naman Arora, Abhishek Jain, Shiv Thakare, Arun Mashettey, Adarsh UC, and Arohi Khurana.
Each video captures their interactions within the game and explores the stories behind India’s stepwells.
Srinjoy Das, associate director of marketing at KRAFTON India, said, “Introducing the stepwell in BGMI is our way of blending gaming with India’s cultural heritage. BGMI has always been about discovery, and this update adds a new layer of meaning for our players. With the campaign, we are excited to see this landmark not just played but celebrated like a true cultural hotspot inside the game.”
Moreover, Pragati Rana, head of originals, regional creative officer – west and founding partner at tgthr., added, “Content isn’t just storytelling anymore, it’s story-living. The story really lives when it’s as authentic as possible. Content today doesn’t have time for polish. It’s raw. It’s got dirt under its fingernails. It’s real people saying real things. Unfiltered and unapologetic, not some sanitised brand-speak.”
With this update, KRAFTON India aims to bring a piece of the country’s cultural heritage into the virtual world, continuing its efforts to merge gaming with storytelling and real-world context.
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