Category: South Asia
India — Beverage brand Campa brought a striking visual spectacle to Kolkata, India, this Durga Puja, unveiling a 30-foot immersive 3D anamorphic installation at the iconic Tala Prattoy Pandal. As part of its festive takeover, the brand illuminated prominent spaces across the city in shades of purple....
Mumbai, India— Watertec India has appointed PHD India, part of the Omnicom Media Group, to oversee its integrated media mandate following a competitive multi-agency pitch. Under the new partnership, PHD India will manage Watertec’s media strategy, planning, and buying from its Mumbai office. The agency...
India — Traditional Indian sweets brand LAL has launched its new Diwali campaign, ‘Is Diwali Banaye Har Rishte Ko Khaas’, which highlights the spirit of togetherness and kindness that defines the festive season. Conceptualised by Zero Followers, the campaign film is set in a lively family home preparing...
New Delhi, India – Tata Coffee Gold introduced a large-scale immersive installation at Select CITYWALK, Saket, on International Coffee Day, aiming to showcase the journey of coffee, from bean to cup, through a combination of 3D visuals, aroma diffusion, and interactive elements. The installation, described...
Mumbai, India – EduFund, a financial planning platform that supports parents in saving and investing for their children’s education, has introduced a new campaign titled “Galat Baat Hai”. The campaign featured a series of digital video commercials (DVCs) portraying how many Indian parents continue to...
India — World Gold Council has tapped BBDO India to launch a new campaign titled ‘The Moment Is Gold’, targeting Generation Z and younger millennials. The initiative sought to reposition gold jewellery as a symbol of everyday personal moments rather than being reserved for traditional occasions such...
Mumbai, India – Luggage brand Nasher Miles has partnered with Flipkart for the 2025 edition of The Big Billion Days, unveiling a new campaign aimed at younger consumers. The initiative features two digital films starring content creators Sakshi Shivdasani and Ayush Mehra, aiming to position luggage as...
India— Flipkart has launched its latest Big Billion Days campaign with a creative twist of spotlighting a relatable aspect of online shopping—the abandoned cart. Developed in collaboration with creative agency Talented, the new campaign leans into the brand’s long-running theme of surprise, captured...
India — Britannia’s premium chocolate biscuit brand, Pure Magic, has introduced a new product, Choco Tarts, under its latest brand proposition, The New Temptation. The campaign, in partnership with actor Bobby Deol, offers a new product to join the existing line-up of Choco Lush, Choco Frames, and Choco...
India — SBI Life Insurance and the Board of Control for Cricket in India (BCCI) partnered to promote breast cancer awareness through the “Thanks-A-Dot” initiative, with India’s women’s cricket team wearing specially designed pink jerseys during their One Day International (ODI) match against Australia....
