Category: South Asia
New Delhi, India — Ahead of the annual Big Billion Days sale, marketing agency SW Network has collaborated with Flipkart to launch a nationwide pre-event campaign aimed at promoting Flipkart’s ‘iPhone Season’. The campaign aims to reinforce its reputation as a trusted destination for purchasing...
India – Flipkart has announced a new advertising campaign ahead of its flagship Big Billion Days sale, featuring one of India’s most recognised academic figures — Dr R.D. Sharma. This marked the mathematician’s first appearance in a commercial campaign to launch on September 23. The promotional...
India — KIT Global, a marketing platform company, has signed a partner agreement with Telegram Ads, providing Indian brands with direct access to the platform’s advertising tools. The partnership aims to give brands access to ad inventory, localised onboarding, multi-lingual support, and market...
Aiming to highlight the experience of Malayalis celebrating the Onam festival away from home, Google has released the film ‘Onam is where you are’, conceptualised by creative agency Talented, directed by Devika Mahajan, and produced by Happy Crew Films. The film is presented from the perspective of a...
Mumbai, India – CloudTV, a smart TV operating system based in India, has launched a new 3D ad format for its connected TV (CTV) platforms, claiming the new format provides a distinctive option for advertisers and brands looking for alternatives to traditional ad formats. The company also stated that...
Bengaluru, India — As part of Papa Johns India’s market entry preparation, the pizza company tapped Dentsu as its integrated agency partner for creative, media, and PR. Set to open in Bengaluru, Dentsu is set to lead the brand’s communications strategy through a multi-agency approach with Dentsu...
Mumbai, India — Intended to strengthen Havas India’s offerings to clients, Havas India introduced Gate One, a global business and digital transformation consultancy, to the Indian market. The expansion aims to provide clients with expertise in areas such as customer experience, marketing transformation,...
New Delhi, India — Creative agency, DDB Tribal, has named Anusheela Saha as its new creative head, the company announced today, September 2. Saha joins the agency from FCB India, where she previously served as its national creative director. With over two decades of experience, Saha has held key roles...
India — With India’s influencer marketing sector expected to be worth over ₹3,000 crore or over 500,000 USD this year, the Indian Influencer Governing Council (IIGC) has stated that it is taking a proactive approach to promote accountability within the creator economy by working directly with creators...
India — In a recent move, Truecaller Ads has appointed Athul Prabhu as its new product director, the company announced on Monday. In his new role, Prabhu will be responsible for setting the product strategy and vision for the company’s advertising business. Prabhu’s career includes developing ad-tech...
