Category: Platforms
Leveraging reo’s in-class retail media expertise, the in-store screen network will engage Australia Post’s customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.
The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimisation, and translation – which simplify video content production by automating the creation and optimisation processes.
It also highlighted that around 40% of CX vendors will shift to new, outcome-based, pricing models making the value exchange for their clients more transparent and improving the monetisation of their AI investment.
Through Pacvue, brands in these regions now have self-serve access to a full suite of programmatic media solutions to elevate their growth strategies. Markets in APAC who can have access to these solutions include Australia, India, Japan, and Singapore.
The average social media shopper spent $420 over the past year, adding up to $3.5 billion nationally. Moreover, social media has driven Aussies to purchase everything from clothing (25%), to beauty products (16%), electronics (15%), and accessories (12%).
YouTrip, a multi-currency digital wallet in Singapore, has launched its first ‘YouTrip Replay,’ a personalised preview of its users’ spending patterns in 2024.
The Indonesian government, through its communications minister, has revealed plans to introduce a regulation setting a minimum age for social media use, aiming to enhance child protection in the digital space.
This approval is granted following a comprehensive and successful operational readiness review recently validated by BNM.
Through this expanded partnership, advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
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