Inside Innovation Horizontal Banner_New
What's NEXT_Digital Marketing PH_Box

Platforms

Over half of Aussie ad execs plan to integrate programmatic DOOH to multi-channel campaigns

Teddy Cambosa | Nov 11, 2021-5

The study by VIOOH notes the various trends and behavior among advertisers in Australia in planning and buying programmatic DOOH.

E-commerce Cashrewards launches biggest season campaign ‘Happy Dayz’

Jean Cabico | Nov 10, 2021-5

The 'Happy Dayz' campaign by Cashrewards aims to celebrate Australia's first key shopping season since the pandemic.

More younger Aussie consumers turn to social media for product research, discovery

Teddy Cambosa | Nov 10, 2021-5

The survey was conducted by ChannelAdvisor, which looks into the consumer behavior among consumers in Australia, especially through online channels.

MiQ launches programmatic media creative studio for SEA market

Teddy Cambosa | Nov 9, 2021-5

The new creative studio by MiQ allows advertisers to check on various examples of advertising strategies and see its mock-up.

JCDecaux to launch first carbon-neutral product in Australia

Teddy Cambosa | Nov 9, 2021-5

The carbon-neutral product by JCDecaux will roll out in Australia's JCDecaux Transit service, a fleet of OOH across trams and buses.

This new price checker allows users to check the best deals for 11.11 sales festival

Teddy Cambosa | Nov 8, 2021-5

The iPrice Price Checker allows online users to keep track of potential online deals from their favorite items across popular e-commerce sites

Alibaba mounts informative online series on global 11.11, headlined by global marketing leaders

Jean Cabico | Nov 8, 2021-5

The new online learning series by Alibaba aims to provide informative global retail learning for brands, retailers, and marketers.

Aimazing, HyperQB partner for super-app launch providing mall intelligence

Teddy Cambosa | Nov 5, 2021-5

The partnership between Aimazing anmd HyperQB is allowing malls to tap into consumer intelligence to boost customer engagement and loyalty.

Shopee partners leading travel platforms to unveil new ‘Shopee Hotel’

Teddy Cambosa | Nov 5, 2021-5

The Shopee Mall was made possible through Shopee's partnership with online hotel booking platforms Agoda and Booking.com.

Former Disney exec Anand Roy joins kumu as SVP of strategy, international

Jean Cabico | Nov 4, 2021-5

Anand Roy brings with him more than 17 years of experience from Disney, working mainly with international markets.