DBS PayLah!, Visa top brand equity ranking of payment providers in SG

Singapore – A new survey from YouGov notes that DBS Paylah! was the most viewed payment provider by Singaporean consumers over the past 12 months, followed by Visa; in terms of which payment brand has the strongest brand equity amongst consumers in Singapore. According to the survey, DBS Paylah! achieved...

What’s NEXT 2024: How marketers can win search in 2024 through content authority and semantics

Gary Cheung

In an industry as rapidly changing as digital marketing, it is surprising how many search marketing fundamentals have held for so long. For more than a decade, SEO specialists have carefully curated keywords and content optimisation in order to hit Google’s front-page results. However, this is set to drastically change...

Around 70% of APAC marketers are spending on in-app advertising: report

Singapore – A new report from PubMatic has revealed that around 70% of APAC marketers are spending on in-app advertising, with 8 in 10 marketers seeing improved brand awareness and are paying off for brands. At 88%, Singaporean buyers are most likely to buy in-app, while Japanese buyers are doing...

In-game mobile ads cause APAC gamers to ditch gaming: report

Singapore – In-game mobile advertisements are leading gamers in the Asia Pacific (APAC) area to stop gaming, according to a new research by Omnicom Media Group (OMG) APAC. The poll included 12,204 people who were asked to rate their attitudes toward advertisements while playing mobile games. Most of the participants...

MARKETECH APAC launches sister publication brand UpTech, to focus on tech discourse in APAC

Manila, Philippines – Targeting several countries in the region, MARKETECH APAC has announced the launch of its new sister publication brand UpTech Media, aimed at providing the latest technology news and insights across Asia-Pacific. This strategic launch follows the company's commitment to keeping organisations at the forefront of knowledge and...

The Content Forum launches guidelines for more inclusive, safe online curated content

Kuala Lumpur, Malaysia – The Communications and Multimedia Content Forum of Malaysia (Content Forum) has rolled out its inaugural supplementary guideline, ‘The OCC Guidelines’ on updated best practices for online curated content service providers. Developed through extensive collaboration among local and international industry leaders, the pioneer initiative is set to...

Regional alternative media company Coconuts to shut down online publishing by end of year

Manila, Philippines – Coconuts, a regional alternative media company, has announced that it is shutting its online publishing operations by the end of this year, citing difficulties in keeping the media business being financially stable. In an update article posted by Byron Perry, founder and chairman of Coconuts Media, he...

CommerceHub rebrands to Rithum, unites ChannelAdvisor, Dsco, Cadeera to power ecommerce operations

Melbourne, Australia – Global commerce company CommerceHub has announced its rebranding to Rithum, bringing together multi-channel commerce solution ChannelAdvisor, distributed inventory platform Dsco, and UK-based AI startup Cadeera under a single name. The rebranding comes as the company aims to help brands and retailers worldwide power seamless shopping journeys for...

SG gov’t partners with Starcom SG, Publicis Play to launch immersive urban farming game on Roblox

Singapore – The Ministry of Communications and Information (MCI) and Singapore Food Agency (SFA) have forged a partnership with Publicis Media’s Starcom Singapore and Publicis Play to launch ‘SG Farm Tycoon’ on Roblox. Launched on Roblox, SG Farm Tycoon is an immersive and educational high-tech farming game that is designed...

MarketMedia, Meta team up to launch ‘Meta Managed Partner Ads’

New Zealand – MarketMedia, the retail media network of The Warehouse Group, has teamed up with tech giant Meta to launch ‘Meta Managed Partner Ads’ (MPA), allowing MarketMedia clients and brands to run highly targeted Meta campaigns at scale. The technology works by applying insights captured from on-site, off-site, and...