Singapore – YouTrip, a multi-currency digital wallet in Singapore, has launched its first ‘YouTrip Replay,’ a personalised preview of its users’ spending patterns in 2024.
Through ‘YouTrip Replay,’ users get their own persona reflecting their unique spending habits. The personas include ‘Bill-Paying Towkay,’ ‘360 Globetrotter,’ ‘BokChoy BoiBoi,’ and more.
The persona is based on YouTrip’s analysis of its users’ behaviours, unveiling the currencies they use most, top spending categories, and their ranking compared to other users.
While adding a personalised user experience, ‘YouTrip Replay’ also aims to guide users and inform their spending decision in 2025. It also highlights YouTrip’s new features and upcoming updates.
Additionally, the initiative helps YouTrip in creating targeted campaigns and executing feature updates by leveraging information on user behaviour.
As part of the initiative’s introduction, YouTrip is also offering a chance for a free hotel stay to users who share their persona on Instagram. The giveaway runs until January 26, 2025, with the winners set to be announced on February 26, 2025 on YouTrip’s social media channels.
