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Category: Marketing

FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
Posted on January 23, 2025
by Fatima Baduria
Retailer FairPrice Group, has unveiled its ‘Love prospers in the little things’ campaign to celebrate the Lunar New Year, highlighting the values of connection and gratitude. 
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SMBC Indonesia’s new rebrand film celebrates progress and inclusivity
Posted on January 23, 2025
by Aliza Carmona
SMBC Indonesia, formerly BTPN, has unveiled a new commercial in collaboration with Ogilvy Indonesia and Seven Sunday Films, marking its brand transformation while highlighting themes of progress, innovation, and inclusivity.
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Uday Desai joins Dentsu Malaysia as managing director of creative
Uday Desai joins Dentsu Malaysia as managing director of creative
Posted on January 23, 2025
by Teddy Cambosa
He joins dentsu with extensive client experience across major agency groups, having driven transformation through integrated strategies for global brands across multiple regions and sectors, including automotive.
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Journey Beyond serves up The Ghan experience as part of integrated campaign via Town Square
Journey Beyond serves up The Ghan experience as part of integrated campaign via Town Square 
Posted on January 23, 2025
by Teddy Cambosa
As a broadcast sponsor across Nine’s summer of tennis and the first Grand Slam of the year, Journey Beyond is inviting tennis fans visiting Melbourne to step inside a reimagined Ghan train carriage and embark on a sensory journey through the legendary landscapes of Australia’s outback.
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CJ Worx facilitates historic HBO-TAT partnership for ‘The White Lotus’ series
Posted on January 23, 2025
by Aliza Carmona
For this landmark partnership, CJ Worx took on the role of a strategic business consultant, providing insights and connections that brought a bold idea to life.
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Alex Goh on navigating a high-clutter advertising environment through new role at Astro
Alex Goh on navigating a high-clutter advertising environment through new role at Astro
Posted on January 23, 2025
by Teddy Cambosa
In his role, Alex aims to assist brands in gaining a larger market share by leveraging the power of entertainment to break through the noise.
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Lee Kum Kee launches inaugural global campaign to celebrate Asian culinary culture via DDB Group Hong Kong
Posted on January 23, 2025
by Aliza Carmona
In collaboration with DDB Group Hong Kong, Lee Kum Kee’s global campaign seeks to strengthen its connection with an expanding international customer base while attracting new audiences worldwide.
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W Communications appoints Robin Chang as general manager for APAC
W Communications appoints Robin Chang as general manager for APAC
Posted on January 22, 2025
by Teddy Cambosa
Chang brings with him 17 years of exceptional experience in public relations and integrated communications, with a proven track record spanning both the consumer & lifestyle and corporate sectors. 
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Google fined $12.4m in Indonesia over Google Play billing dispute, unfair business practices
Posted on January 22, 2025
by Aliza Carmona
Indonesia’s antitrust agency has reportedly fined Google approximately 202 billion rupiah ($12.4 million) for engaging in unfair business practices concerning its payment system for the Google Play Store.
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ANZ taps JCDecaux for tram stops takeover for Australian Open 2025
ANZ taps JCDecaux for tram stops takeover for Australian Open 2025
Posted on January 22, 2025
by Teddy Cambosa
The Yarra Trams stop location is the only commuter entry to the Australian Open serving as a crucial link between Melbourne’s vibrant streets and one of its most iconic events. The campaign runs from 13th to 28th January.
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